VP, Commercial Product & Content Strategy

VP Of Commercial Product And Content Strategy, Enterprise

We are seeking a VP, Commercial Product and Content Strategist to help shape the vision, market fit, content lifecycle, and commercial path for WSJ Pro as we launch a new product experience for enterprise audiences. This role sits at the unique intersection of product management, editorial asset utilization, commercial strategy, and customer insight.
A critical focus of this role will be driving innovation and future commercial growth by strategically mapping, structuring, and incorporating Dow Jones B2B content assets into WSJ Pro. By deepening our industry verticals and designing how users discover and experience complex information, you will transform the platform from a premium news service into an essential, AI-driven workflow tool. This role determines what the product should be, who it should serve, how content should be architected and surfaced, and how the platform should evolve to unlock deeper enterprise monetization.
As VP, Commercial Product and Content Strategist, you will be responsible for defining the commercial direction of WSJ Pro across product vision, content experience, packaging, and commercial opportunities. You will blend customer insights and market signals with information architecture principles to shape a product-and-content narrative that is clear, highly valuable, and scalable.
The role bridges product development, content management, and commercial execution. You will ensure that WSJ Pro delivers a seamless user experience where flagship consumer brands like The Wall Street Journal are meaningfully integrated with specialized Dow Jones intelligence, AI-generated summaries, and deep-dive B2B data workflows.
You will work in our Midtown Manhattan office 3 days each week.
You Will
Define Product Vision & Content Architecture
Design the Content Experience & Discovery Journey
Shape the Commercial Path & Packaging Strategy
Bring Market and Customer Insight into Commercial Strategy
You Have
15+ years of experience in product strategy, content strategy, product management, digital media strategy, or information architecture
Proven experience working within a B2B, media, SaaS, subscription, or financial/information-services environment
Strong background in B2B product positioning, defining ideal customer profiles (ICPs), and translating user behavior into actionable insights that fuel go-to-market messaging and revenue growth
Strong ability to connect content curation, information design, and product features with clear commercial outcomes and go-to-market execution
Experience or strong comfort working with multi-product or multi-audience portfolios, understanding how to map, bundle, and deliver text and data to maximize user engagement and retention
Strong capability to combine qualitative customer feedback, editorial realities, and quantitative business data into structured strategic decisions
A track record of moving cross-functional teams smoothly from high-level, ambiguous concepts to programmatic execution
Excellent storytelling and influencing skills, with the ability to establish quick credibility across highly distinct functional teams (e.g., product, engineering, editorial, and corporate sales)
A deep passion for journalism, B2B information ecosystems, digital content design, AI-enabled workflows, and the future of enterprise media
The willingness and ability to work in our Midtown Manhattan office 3 days each week
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - Industries
Job Category: General Management
Union Status: Non-Union role
Base Pay Range: $235,000 - $260,000