VP, Commercial Product & Content Strategy

For our client, we are seeking a VP Commercial Product & Content Strategy to join the team of a leader in the Media space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Media environment.

Location: New York, NY - US based candidates only, no visa sponsorship available

Compensation: $235,000 – $260,000 annually

Responsibilities

Define the product vision and content architecture in collaboration with the WSJ Pro team

Audit and discover high-value content in partnership with editorial and insights teams

Evaluate the company content for integration into specialized WSJ Pro verticals

Translate complex ideas into clear narratives for various stakeholders

Understand B2B end-users to guide feature development and market strategies

Shape the commercial strategy for AI-driven content capabilities to enhance user workflows

Drive monetization strategies aligning product packaging with enterprise growth goals

Qualifications

20+ years in product/content strategy or management, primarily in B2B environments

Experience in media, SaaS, subscription, or financial services sectors

Strong background in B2B product positioning and customer insights

Proven ability to connect content with commercial outcomes and go-to-market strategies

Comfortable managing multi-product portfolios and understanding content delivery to enhance engagement

Capable of synthesizing qualitative feedback with quantitative data for strategic decisions

Demonstrated success in leading cross-functional teams from concept to execution

Passionate about journalism and digital content design, especially in B2B contexts

Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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