Videographer & Editor Job at Georgia Entertainment News in Suwanee

The Role
We’re looking for a skilled, experienced Videographer & Editor to join our in‑house Video Production Team. This isn’t an entry‑level role — we need someone who can walk in on day one, understand the Meta advertising ecosystem deeply, and immediately begin producing high‑performing paid video ads that drive real results.

Your primary mission is to create scroll‑stopping Meta Ad creative that our Paid Media team can test at volume and scale. You know what makes someone stop mid‑scroll. You understand hooks, pacing, storytelling, and the nuances of what performs on Facebook and Instagram feeds, Reels, and Stories. You’ve done it before, you have proof of it, and you’re hungry to do it again.

This role reports directly to the Video Producer.

What You’ll Do
Primary — Paid Media Creative (Meta Ads)

Concept, film, and edit a high volume of Meta Ad creatives (video and mixed‑media) for ZipString Original, ZipString Luma, ZipString Aracna, and all upcoming ZipString products

Build ad creative that consistently meets and exceeds the Video Team’s KPIs — hook rate, hold rate, click‑through rate, ROAS, and more

Produce enough ad volume to give the Paid Media team a robust library of variants to test

Iterate rapidly based on performance data — understand what’s working, kill what isn’t, and double down on what converts

Develop creative concepts and briefs in collaboration with the Video Producer and Paid Media team

Secondary — Organic Short-Form Content

Shoot and edit short‑form content for ZipString’s social media accounts:

TikTok — @zipstring

Instagram — @zipstring

Facebook — ZipString

YouTube — ZipString Official

Help build content pipelines for our growing long‑form YouTube presence as we expand into long‑form video strategy

UGC Campaign Support

Assist in coordinating and running UGC campaigns with ZipString’s creator network

Review, select, and edit UGC footage into usable ad and organic content

Communicate briefs and feedback clearly to external UGC creators

Miscellaneous Production

Film and edit Hero Videos for new ZipString product launches

Assist in other production projects as needed (e.g., brand videos, website assets, trade show content)

Attend domestic toy trade shows a few times per year to film bulk content on location

What You Bring
Required Experience & Skills

Proven, multi‑year track record of creating high‑performing Meta Ads — please come ready to show your work and results

Deep familiarity with what makes paid video creative convert on Facebook and Instagram

Expert‑level proficiency in Adobe Premiere Pro and Adobe Audition

Strong working knowledge of Adobe Media Encoder

Experienced shooting on mirrorless cameras (Sony cameras preferred) and iPhone

Skilled in audio recording, lighting for studio shoots, and on‑location lighting setups

Comfortable behind the camera and in the edit suite — you’re just as confident in one as the other

Nice to Have

Experience with Adobe After Effects (motion graphics / visual effects is a plus)

Background in consumer goods, e‑commerce, or DTC brand video production

Experience coordinating UGC creator campaigns

Who You Are

Self‑starter — you don’t wait to be told what needs to be done next

Creative — you bring ideas, concepts, and vision, not just execution

Results‑driven — you care about KPIs, not just how a video looks

Leader — you take ownership, give feedback, and raise the bar around you

Team player — you collaborate across teams and communicate clearly

Growth‑seeker — you study what’s working in the industry, stay curious, and keep pushing your craft forward

Adaptable — a growing company means priorities shift; you roll with it and stay focused

The kind of person who, when they see a bad ad, already knows exactly how they’d fix it

Requirements

This role requires domestic travel a few times per year (toy trade shows)

Must be able to work full‑time, in‑office at our Suwanee, GA location

Monday–Friday, 9:00 AM – 5:00 PM

Must have a portfolio demonstrating Meta Ad creative performance — results matter

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