Marketing Manager

Job Title: Marketing Manager

Location: Hybrid / Remote

Department: Sales

Reports To: CEO

Role Summary

The Marketing Manager will own and execute the U.S. marketing strategy from the ground up.

This role is ideal for a data-driven, creative marketer with experience introducing technical

products to new markets. You will work cross-functionally with sales, product, leadership, and

external partners to position the brand, educate the market, and drive measurable pipeline

growth.

Key Responsibilities

Brand Positioning & Messaging

Define and refine the U.S. brand positioning, value proposition, and messaging
framework
Translate complex robotic and technical capabilities into clear, compelling customer
benefits
Ensure consistent messaging across all marketing channels, sales materials, and customer
touchpoints
Develop competitive differentiation and market-entry narratives
Audience & Market Research Identify and prioritize key customer segments, buyer personas, and decision-makers
Conduct market, competitor, and pricing research to inform strategy
Gather insights from sales teams, customers, and partners to refine go-to-market plans
Monitor U.S. market trends in robotics, automation, and adjacent industries
Digital Presence Optimization Own the company website and landing pages, optimizing for clarity, conversion, and SEO
Improve digital discoverability through organic search, paid media, and content syndication
Implement analytics and dashboards to track traffic, conversions, and engagement
Ensure the digital experience aligns with brand positioning and buyer expectations
Content Strategy & Thought Leadership Develop and execute a content strategy across blogs, whitepapers, case studies, videos, and webinars
Position the company as a thought leader in robotics, automation, and innovation
Collaborate with engineering and product teams to translate expertise into market-facing content
Support sales enablement with customer-facing collateral and technical storytelling
Social Media Growth & Engagement Build and manage a social media strategy focused on brand awareness and engagement
Grow U.S.-based audiences across LinkedIn, YouTube, and other relevant platforms
Create and curate content that highlights use cases, customer success, and innovation
Track performance and adjust strategy based on engagement and lead impact
Paid Advertising & Performance Marketing Plan and manage paid campaigns across search, social, and industry platforms
Own budget allocation, performance tracking, and ROI optimization
Align paid campaigns with sales goals, trade shows, and product launches
Continuously test messaging, creatives, and audiences to improve results
Public Relations & Media Outreach Build relationships with U.S. media, industry analysts, and influencers
Manage PR initiatives including press releases, product announcements, and interviews
Secure earned media coverage in relevant trade and business publications
Support executive visibility through speaking opportunities and contributed content
Customer Experience & Retention Partner with sales and customer success to ensure a cohesive customer journey
Develop onboarding, education, and retention-focused marketing programs
Collect customer feedback and success stories to support advocacy and upsell
Support account-based marketing initiatives for strategic customers
Trade Show Mapping & Participation Identify and prioritize relevant U.S. trade shows, conferences, and industry events
Own trade show planning, messaging, booth strategy, and promotional campaigns
Coordinate pre-event, onsite, and post-event marketing efforts with sales
Measure event ROI and continuously refine the event strategy
Qualifications & Experience 5+ years of B2B marketing experience, ideally in robotics, automation, industrial tech, or SaaS
Experience launching or scaling brands in new or international markets (U.S. market experience preferred)
Strong understanding of digital marketing, content strategy, and demand generation
Proven ability to translate technical products into compelling value propositions
Experience supporting long sales cycles and enterprise or industrial buyers
Comfortable working in a fast-paced, build-from-scratch environment
Skills & Attributes Strategic thinker with a hands-on execution mindset
Strong written and verbal communication skills
Data-driven with experience using marketing analytics tools
Highly organized with strong project management abilities
Collaborative and comfortable working cross-functionally
Willingness to travel for trade shows and customer events
What Success Looks Like Clear and compelling brand presence in the U.S. market
Consistent pipeline contribution from marketing initiatives
Growing brand awareness and thought leadership visibility
Strong alignment between marketing, sales, and product teams
Measurable ROI from digital, paid, and event marketing efforts