Marketing Manager

Job Title: Marketing Manager

Location: Hybrid / Remote

Department: Sales

Reports To: CEO

Role Summary
The Marketing Manager will own and execute the U.S. marketing strategy from the ground up.

This role is ideal for a data-driven, creative marketer with experience introducing technical

products to new markets. You will work cross-functionally with sales, product, leadership, and

external partners to position the brand, educate the market, and drive measurable pipeline

growth.

Key Responsibilities
Brand Positioning & Messaging

Define and refine the U.S. brand positioning, value proposition, and messaging

framework

Translate complex robotic and technical capabilities into clear, compelling customer

benefits

Ensure consistent messaging across all marketing channels, sales materials, and customer

touchpoints

Develop competitive differentiation and market-entry narratives

Audience & Market Research

Identify and prioritize key customer segments, buyer personas, and decision-makers

Conduct market, competitor, and pricing research to inform strategy

Gather insights from sales teams, customers, and partners to refine go-to-market plans

Monitor U.S. market trends in robotics, automation, and adjacent industries

Digital Presence Optimization

Own the company website and landing pages, optimizing for clarity, conversion, and SEO

Improve digital discoverability through organic search, paid media, and content syndication

Implement analytics and dashboards to track traffic, conversions, and engagement

Ensure the digital experience aligns with brand positioning and buyer expectations

Content Strategy & Thought Leadership

Develop and execute a content strategy across blogs, whitepapers, case studies, videos, and webinars

Position the company as a thought leader in robotics, automation, and innovation

Collaborate with engineering and product teams to translate expertise into market-facing content

Support sales enablement with customer-facing collateral and technical storytelling

Social Media Growth & Engagement

Build and manage a social media strategy focused on brand awareness and engagement

Grow U.S.-based audiences across LinkedIn, YouTube, and other relevant platforms

Create and curate content that highlights use cases, customer success, and innovation

Track performance and adjust strategy based on engagement and lead impact

Paid Advertising & Performance Marketing

Plan and manage paid campaigns across search, social, and industry platforms

Own budget allocation, performance tracking, and ROI optimization

Align paid campaigns with sales goals, trade shows, and product launches

Continuously test messaging, creatives, and audiences to improve results

Public Relations & Media Outreach

Build relationships with U.S. media, industry analysts, and influencers

Manage PR initiatives including press releases, product announcements, and interviews

Secure earned media coverage in relevant trade and business publications

Support executive visibility through speaking opportunities and contributed content

Customer Experience & Retention

Partner with sales and customer success to ensure a cohesive customer journey

Develop onboarding, education, and retention-focused marketing programs

Collect customer feedback and success stories to support advocacy and upsell

Support account-based marketing initiatives for strategic customers

Trade Show Mapping & Participation

Identify and prioritize relevant U.S. trade shows, conferences, and industry events

Own trade show planning, messaging, booth strategy, and promotional campaigns

Coordinate pre-event, onsite, and post-event marketing efforts with sales

Measure event ROI and continuously refine the event strategy

Qualifications & Experience

5 years of B2B marketing experience, ideally in robotics, automation, industrial tech, or SaaS

Experience launching or scaling brands in new or international markets (U.S. market experience preferred)

Strong understanding of digital marketing, content strategy, and demand generation

Proven ability to translate technical products into compelling value propositions

Experience supporting long sales cycles and enterprise or industrial buyers

Comfortable working in a fast-paced, build-from-scratch environment

Skills & Attributes

Strategic thinker with a hands-on execution mindset

Strong written and verbal communication skills

Data-driven with experience using marketing analytics tools

Highly organized with strong project management abilities

Collaborative and comfortable working cross-functionally

Willingness to travel for trade shows and customer events

What Success Looks Like

Clear and compelling brand presence in the U.S. market

Consistent pipeline contribution from marketing initiatives

Growing brand awareness and thought leadership visibility

Strong alignment between marketing, sales, and product teams

Measurable ROI from digital, paid, and event marketing efforts

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