Creative Services Lead

Creative Services Lead

DUTIES AND RESPONSIBILITIES:

DESIGN:
Critique and provide direction to internal copywriters, photographers and graphic designers in the design of original, artistic and campaign-based content for use across physical and digital media
Follow established guidelines to ensure visual continuity of brand assets across platforms
Create fresh and innovative content that enhances the stand-out product designs NL is known in the market for
Work with Sales to design effective and visually appealing solutions for selling tools
Ensure projects are delivered within requested budget, timeline and design limitations.
Lead and plan on and off-site photoshoots with regard to scheduling, prop procurement, budget and design direction.
Other duties as assigned
CONTENT MANAGEMENT:

Work alongside Legal and IT to ensure content being published is compliant. Ensure compliant management of Personally Identifiable Information (PII) on email platforms.
Work alongside internal departments in the tracking, publishing and continuity of product information across internal and external platforms.
Develop engaging and on-brand selling features and copy for upcoming launches with product information provided by the Product Development teams and marketing insight.
Oversee department-related project management software is utilized to track progress, milestones, and deadlines, ensuring the most up-to-date information is clearly communicated to internal stakeholders.
Anticipate and coordinate refresh and reconfigure of company websites home and product pages.
Other duties as assigned
STRATEGY & MANAGEMENT

Research and report on competitor's visual communication strategies and market trends
Assign each task among Graphic Designers using project management software to ensure project details and timelines are met
Establish project scope and priority of assigned tasks/projects among graphic designers
Communicate with print vendors to deliver print-ready assets and the oversee production and quality of print materials
Manage the organization and fulfillment of photography requests for the Sample image database, ARC and D365
Manage scheduling of the photo studio
Train team members on proper digital content access, organization and usage.
Grow a team of creatives and perpetuate an environment of artistic growth within a collaborative environment
Other duties as assigned
QUALIFICATIONS:

BA/BFA or equivalent experience required; 5+ Years Experience in Art Direction, Graphic Design or related field.
Management experience a plus
Excellent computer skills using email, Microsoft Office, project management software and virtual communication platforms
Demonstrated competency in Adobe CC Suite
Proficiency using a DSLR camera with editing skills; Photo-staging skills required.
Visual Merchandising experience a plus
Excellent verbal and written communication skills including grammar and proofreading
Must have high color sensitivity
Must be creative, detail oriented, and highly organized with a problem solver mindset
Must be a tenacious question asker who does not wait for information
Professional, career oriented and self-motivated
Experience in the print production process
Willingness to attend company functions, tradeshows and events as needed including occasional weekends & travel opportunities
Strong portfolio demonstrating knowledge of composition, layout, typography and branding
Must be able to lift up to 35 lbs
Must be able to stand and remain on feet for extended periods of time during occasional photo shoots and tradeshow set-ups.

**This is an office hourly ($22.03 - $25.33) Hybrid position located in Wellsville, NY**

Equal Opportunity Employer
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