Job Title: Digital Promotions Manager
Agency: Texas A&M AgriLife Extension Service, College Station, Texas.
Job Type: Staff|Minimum Salary: $5,000.00 monthly (salary commensurate with qualifications).
About the Role

The Digital Promotions Manager is responsible for planning, executing, and continuously improving digital promotional strategies that increase conversions across EDE’s revenue‑generating platforms. This role translates business goals into campaign plans, prioritizes promotional efforts, and works across teams to deliver measurable results.
Essential Responsibilities

Lead the development and execution of digital promotion strategies across EDE revenue‑generating platforms to drive customer acquisition, engagement, and conversions.
Prioritize promotional efforts and campaign calendars based on organizational goals, audience needs, and performance data.
Create product description guidelines and best practices and ensure all product pages, landing pages, and other elements on AgriLife Learn are optimized.
Ensure AgriLife Learn is optimized for usability, engagement, and conversion through ongoing evaluation of design, navigation, and content effectiveness.
Conduct regular reviews of platforms, processes, and team outputs to identify improvement opportunities and enhance overall performance.
Own the design and ongoing optimization of end‑to‑end user journeys to improve engagement and conversion.
Develop and oversee compelling promotional content across email, SMS, and other digital channels to align with campaign goals.
Identify new opportunities and drive innovative campaigns across available promotion channels to increase customer acquisition and conversions.
Define campaign setup, workflow, and performance optimization processes to deliver innovative product and event promotions.
Identify and test new approaches to improve campaign performance, including experimentation with channels, messaging, and user experience.
Provide day‑to‑day direction, feedback, and prioritization for team members responsible for promotional campaigns and assets.
Apply marketing research and performance data to continuously refine promotional strategies to improve outcomes.
Measure and report on campaign and platform performance, including conversion rates and engagement metrics.
Translate data into actionable insights and recommend specific improvements to campaigns, user experience, and promotional strategy.
Build and maintain strong partnerships with internal and external stakeholders to align with organizational and unit goals.
Collaborate with stakeholders to develop targeted, engaging, and personalized promotional content.
Recommend data‑informed improvements to personalization strategies, product and event listings, promotions, and user experience (UI/UX).
Qualifications

Required:
Bachelor’s degree in an applicable field or an equivalent combination of education and experience.
Five years of related experience in planning and executing digital promotional campaigns and/or conversion optimization.
Knowledge of word processing, spreadsheet, and database applications.
Ability to multitask and work cooperatively with others.
Ability to communicate clearly and effectively, both verbally and in writing.
Exceptional interpersonal and relationship‑building skills.
Ability to use critical thinking and reasoning to solve problems.
Strong marketing and promotional skills.
Preferred Experience:
Experience utilizing CRM software in digital promotions.
Experience executing promotional campaigns via web, email, and social media.
Experience with Salesforce Commerce Cloud.
Graphic/creative design experience.
HTML experience.
Compensation

Proposed Minimum Salary: $60,000 per year (or $5,000 per month). Salary commensurate with selected candidate’s qualifications.
Benefits

Health, dental, vision, life and long‑term disability insurance with Texas A&M AgriLife contributing to employee health and basic life premiums.
12–15 days of annual paid holidays.
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month.
Automatic enrollment in the Teacher Retirement System of Texas.
Employee Wellness Initiative for Texas A&M AgriLife.
Equal Employment Opportunity

Equal Opportunity/Veterans/Disability Employer.

The Texas A&M University System is one of the largest systems of higher education in the nation, with a statewide network of twelve universities, eight state agencies, a comprehensive health science center, Texas A&M‑Fort Worth and Texas A&M‑RELLIS. The A&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each employee. Each member institution provides equal opportunity and access to all students, employees and prospective employees.
All positions are security‑sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other required information.

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