Marketing Content Creator/Producer

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Job Category: Academic Staff

Employment Type: Regular

Job Profile: Multimedia Designer

Job Summary
Be a part of a top pharmacy school and help attract the next generation of pharmacists, one of the most essential healthcare professionals! The Marketing Content Creator/Producer role at the University of Wisconsin‑Madison School of Pharmacy is a unique opportunity to share the stories of the Doctor of Pharmacy (PharmD) program and show prospective students why the School of Pharmacy is one of the nation's best. This position will serve as the lead visual storyteller and capture what it’s like to be a PharmD student and what makes UW‑Madison the best choice for pharmacy school, highlighting PharmD student life, curriculum strengths, admissions guidance, and much more.

Key Tasks

Conceptualizing, planning, filming, editing, and posting videos for School of Pharmacy Instagram, YouTube, and other marketing channels

Coordinating and collaborating with student content creators in pre‑ to post‑production processes

Building a content calendar; managing timelines and deliverables

Monitoring performance of video posts using platform analytics data and optimizing future projects based on that data

Contributing to the development of other marketing team projects

The Marketing Content Creator/Producer is a full‑time position under the direct supervision of the CMO/Associate Dean of Marketing & Communications in the School of Pharmacy. This role will collaborate with many stakeholders, including other members of the Marketing & Communications team, PharmD Admissions & Recruitment, PharmD Student Services, and agency partners. There will be occasional evening and weekend work required.

Key Job Responsibilities

Develops, implements, and maintains strategic marketing plans based on research and established strategies

Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

The Marketing & Communications team at the UW‑Madison School of Pharmacy works on paid media to support the Doctor of Pharmacy enrollment goals, owned media to support Advancement goals, and earned media to protect and enhance the brand.

The School of Pharmacy is a global leader in pharmacy education, research, service and professional development, educating the world’s finest pharmacists and scientists for more than 140 years. Inspired by the Wisconsin Idea, our School of Pharmacy community is united by a single mission: to enhance the health and quality of life of people in Wisconsin and around the world.

Compensation
Qualified candidates can expect to earn between $53,600 and $65,000 annually. Candidates who are highly qualified may earn between $65,000 and $70,000 annually.

Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off, competitive insurances and savings accounts, and retirement benefits through the Wisconsin Retirement System (WRS).

Required Qualifications

Experience in visual storytelling with videography, social media, and graphic design

Experience with writing, filming and editing short‑form videos

Experience with YouTube and Instagram platforms and tools

Strong communications skills and ability to collaborate with others

Strong project management, organizational, and time management skills

Demonstrated creativity and innovative thinking

Preferred Qualifications

Proficiency in Google analytics and social media analytics

Experience working in team environments

At least six months of marketing or communications‑related experience (such as relevant internships, part‑time related work, or full‑time employment in a marketing/communications role)

Education
Associates degree in related field required. Bachelor’s degree preferred.

How to Apply
The following documents are REQUIRED to be considered for the position:

Cover letter explaining a) why you are the best candidate for this position, b) what makes you interested in this position, and c) your philosophy on the use of AI as it relates to this position

Current resume that includes a section on technical skills and a link to your LinkedIn profile

Portfolio with at least three (3) samples of short‑form videos you created from scratch (concept to posting)

The application reviewers will be relying on written application materials to determine who may advance to interviews. Incomplete applications may not be considered.

References will only be collected from finalists for the position.

Please note, the selected applicant is responsible for ensuring their continuous eligibility to work in the United States on or before the effective date of appointment.

Click the "Apply" button to start the application process.

Contact Information
For issues with your application, please contact Allison Miller at allison.miller@wisc.edu.

Institutional Statement on Diversity
Diversity is a source of strength, creativity, and innovation for UW‑Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin‑Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin‑Madison is an Equal Opportunity Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy‑related accommodation for any step in the hiring process (e.g., application, interview, pre‑employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on‑campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW‑Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

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