Wayfinder Category Marketer

The Category Marketer owns the marketing strategy, positioning, and go-to-market execution for specific Wayfinder product categories, such as travel trailers, toy haulers, lightweight trailers, adventure units, or future product lines. This role is the bridge between product, sales, customer insight, dealer feedback, and marketing execution. The job is to make sure every Wayfinder category has a clear market position, a strong customer message, competitive differentiation, and marketing assets that help the sales team win.

Responsibilities

Own Category Positioning

Build Category Go-To-Market Plans

Understand the customer deeply

Own competitive research and category intelligence

Translate features into customer benefits

Create sales enablement tools

support product development with market feedback

own category messaging across channels

manage launch readiness

measure category performance

Required Skills

Product marketing or category marketing experience

Strong writing, messaging, and communication ability

Competitive research and market analysis skills

Ability to simplify technical product details into customer benefits

RV, powersports, outdoor, automotive, marine, equipment, or durable goods experience preferred

Sales enablement and go-to-market planning experience

Project management and cross-functional coordination

Customer-first mindset and comfort working with sales teams

What You’ll Bring

Curious, practical, and detail-oriented

Competitive and customer-obsessed

Clear communicator and strong writer

Product-minded and comfortable challenging weak messaging

Able to simplify complexity

Cares whether marketing actually helps sell the product

Ability to pass a background and drug test

Demonstrate alignment with the Company’s vision, mission, and core values in all interactions

Ability to occasionally travel

Expected results

First 30 days - Learn and Audit

First 60 days - Build structure

First 90 days - Drive category marketing

Perks

Comprehensive benefits package including medical, vision, dental, and other supplemental coverages

Employee discounts

401K matching

Company-paid life insurance

Gym membership reimbursement

Opportunities for advancement

RV Borrowing Program

Access to a partner insurance agency for personalized quotes and coverage guidance across home, auto, RV, and specialty insurance products

Incredible Team Culture

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.

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