Bish's RV, Inc. is hiring: Wayfinder Category Marketer in Meridian

The Category Marketer owns the marketing strategy, positioning, and go-to-market execution for specific Wayfinder product categories, such as travel trailers, toy haulers, lightweight trailers, adventure units, or future product lines. This role is the bridge between product, sales, customer insight, dealer feedback, and marketing execution. The job is to make sure every Wayfinder category has a clear market position, a strong customer message, competitive differentiation, and marketing assets that help the sales team win.

Responsibilities

Own Category Positioning
Build Category Go-To-Market Plans
Understand the customer deeply
Own competitive research and category intelligence
Translate features into customer benefits
Create sales enablement tools
support product development with market feedback
own category messaging across channels
manage launch readiness
measure category performance

Required Skills

Product marketing or category marketing experience
Strong writing, messaging, and communication ability
Competitive research and market analysis skills
Ability to simplify technical product details into customer benefits
RV, powersports, outdoor, automotive, marine, equipment, or durable goods experience preferred
Sales enablement and go-to-market planning experience
Project management and cross-functional coordination
Customer-first mindset and comfort working with sales teams

What You'll Bring

Curious, practical, and detail-oriented
Competitive and customer-obsessed
Clear communicator and strong writer
Product-minded and comfortable challenging weak messaging
Able to simplify complexity
Cares whether marketing actually helps sell the product
Ability to pass a background and drug test
Demonstrate alignment with the Company’s vision, mission, and core values in all interactions
Ability to occasionally travel

Expected results

First 30 days - Learn and Audit
First 60 days - Build structure
First 90 days - Drive category marketing

Who We Are

Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.

Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled.

We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being “Different with a Purpose.” Our culture is built upon the foundation of our core values: We are Genuine, Fun, and Driven by Results.

Perks

Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
Employee discounts
401K matching
Company-paid life insurance
Gym membership reimbursement
Opportunities for advancement
RV Borrowing Program
Access to a partner insurance agency for personalized quotes and coverage guidance across home, auto, RV, and specialty insurance products
Incredible Team Culture

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.â¯

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