Global Product Manager, Hardware

Department: Product and Hardware Engineering

Job Description
We’re looking for a stellar Product Manager to drive the launch of the next generation of Cricut products. You will have the opportunity to translate the excitement and needs of our consumers into developing new products, renovating existing products, and helping further the growth of our brand. As a Hardware Product Manager, you’ll:

Determinethestrategy andmanage theexecution of new product initiatives and/or core product improvements to market launch

Conduct competitive analysis to understand the market and key opportunities to differentiate product

Identify key research questions and assist in developing consumer learning plan

Actively participate in research and share insights with the cross‑functional team

Define the consumer target, positioning, key benefits and features

Develop product requirements and gain cross‑functional alignment

Work closely with ID, engineering, China team and QA on executing the product

Lead Gate meetings associated with the product launch

Track project timeline and ensure team is hitting key milestones

Lead development of product packaging, partnering with Creative Team

Partner with Channel Marketing to develop selling story for channel partners

Managing ongoing business post launch, including tracking product performance

Qualifications

MBApreferred orBachelor’s Degreewith 2+ years of relevant product managementor technicalexperience

Brand or product management experience required,hardware product management experiencea plus

Passion for innovation – a strong track record of delivering innovative product experiences

Entrepreneurial spirit – ability to work efficiently in a fast-paced, start‑up environment and do whatever it takes to get the job done

Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiences

Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy‑in

Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details

Team player – build strong relationships with the cross‑functional team while serving as the team lead to drive results

Data‑driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness

Must demonstrate a high level of curiosity and willingness to get hands‑on in project work

Must be comfortable with ambiguity and demonstrate an ability to work through unknowns

Benefits
At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

This role is in‑office FOUR days per week. We believe real collaboration, innovation, and culture are built face‑to‑face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

Relocation Statement

This position is eligible for relocation assistance within the United States.

Cricut is not considering individuals for this role currently living outside the United States of America and is not sponsoring all visa types at this time.

Cricut® is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E‑Verify.

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