Senior Product Manager- Media Hardware

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Job Summary
We are seeking a dynamic and experienced Media Product Manager to join our hardware team at NetApp. In this role, you will be responsible for driving the development, launch, and lifecycle management of our media hardware products, working closely with cross‑functional teams—including engineering, marketing, sales, and customer support—to ensure our products meet market demands and exceed customer expectations.

Job Responsibilities

Product Development:

Develop and execute the product strategy and roadmap for media hardware products.

Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.

Define product requirements and specifications based on market insights and customer feedback.

Collaborate with engineering and design teams to ensure timely and high-quality product development.

Manage the product development lifecycle from concept to launch, ensuring alignment with business goals.

Prioritize features and enhancements based on customer value and business impact.

Go‑to‑Market Planning:

Develop and execute go‑to‑market strategies, including product positioning, messaging, and pricing.

Work with marketing and sales teams to create compelling product collateral, sales tools, and training materials.

Drive product launches and coordinate cross‑functional activities to ensure successful market entry.

Customer Engagement:

Engage with customers, partners, and industry experts to gather feedback and validate product concepts.

Act as the voice of the customer within the organization, advocating for their needs and preferences.

Monitor customer satisfaction and address any issues or concerns related to the product.

Performance Monitoring:

Track and analyze product performance metrics, including sales, market share, and customer feedback.

Identify areas for improvement and implement corrective actions to achieve business objectives.

Stay informed about industry trends and emerging technologies to ensure product competitiveness.

Job Requirements

Bachelor's degree in Engineering, Business, Marketing, or a related field; MBA is a plus.

15+ years of experience in product management, preferably in the hardware or technology industry.

Strong understanding of media hardware products and market dynamics.

Proven track record of successfully launching and managing products throughout their lifecycle.

Excellent analytical, problem‑solving, and decision‑making skills.

Strong communication and interpersonal skills, with the ability to work effectively with cross‑functional teams.

Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities.

Education
IC – minimum 12 years of related experience. Mgr & Exec – minimum 8 years of related experience.

Compensation
The target salary range for this position is 196,350 – 292,600 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. This range is based on 'On Target Earnings’ (OTE), which represents total potential earnings, a sum of base salary and potential commission earned when performance targets are achieved. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors. The package includes a comprehensive benefits plan that may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, an employee stock purchase plan, and/or restricted stocks (RSUs). These offerings are subject to regional variations and governed by local laws and company policies.

Hybrid working environment: most roles may have some level of in‑office and/or in‑person expectations, shared during the recruitment process.

Equal Opportunity Employer
NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

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