Director of Marketing, eCommerce - Digital

Responsibilities

Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives

Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives

Lead the evolution of the company’s digital ecosystem including eCommerce platforms, corporate websites, customer portals, CRM and marketing automation systems, and email marketing platforms

Optimize digital customer experience, site usability, navigation, and conversion performance

Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns

Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements

Monitor website performance and user behavior using analytics and reporting tools

Partner with developers, agencies, and contractors on website enhancements and digital initiatives

Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance

Lead digital advertising strategy across Google Ads, LinkedIn, Meta/Facebook, retargeting and display platforms

Manage campaign budgets, ROI analysis, lead generation, and conversion tracking

Develop and execute integrated campaigns supporting sales growth and customer retention

Establish KPIs and reporting dashboards to monitor eCommerce growth, conversion rates, traffic performance, campaign effectiveness, and customer engagement

Use data‑driven insights to continuously improve marketing performance and customer experience

Present marketing performance updates and strategic recommendations to executive leadership

Direct and mentor the Marketing Communications Manager

Manage relationships with external agencies, freelancers, developers, and marketing vendors

Build scalable marketing processes and workflows that support continued company growth

Collaborate cross‑functionally with sales, operations, engineering, customer service, and executive leadership teams

Ensure consistent brand standards across all digital channels and customer touchpoints

Support long‑term strategic marketing planning and business growth initiatives

Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field

7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles

Proven experience driving online revenue growth and digital customer engagement

Strong understanding of eCommerce strategy

Strong understanding of SEO and SEM

Strong understanding of Google Analytics

Strong understanding of paid media management

Strong understanding of CRM and marketing automation systems

Strong understanding of website CMS platforms

Experience managing external agencies and digital vendors

Strong analytical, leadership, communication, and project management skills

Experience in B2B, industrial, technology, electronics, manufacturing, or service‑based industries preferred

Hard Skills

digital marketing

eCommerce strategy

SEO

SEM

Google Analytics

paid media management

CRM systems

marketing automation

website CMS

conversion optimization

Soft Skills

leadership

communication

project management

analytical skills

collaboration

customer engagement

strategic planning

mentoring

relationship management

data‑driven decision making

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