Responsibilities
- Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives
- Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives
- Lead the evolution of the company’s digital ecosystem including eCommerce platforms, corporate websites, customer portals, CRM and marketing automation systems, and email marketing platforms
- Optimize digital customer experience, site usability, navigation, and conversion performance
- Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns
- Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements
- Monitor website performance and user behavior using analytics and reporting tools
- Partner with developers, agencies, and contractors on website enhancements and digital initiatives
- Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance
- Lead digital advertising strategy across Google Ads, LinkedIn, Meta/Facebook, retargeting and display platforms
- Manage campaign budgets, ROI analysis, lead generation, and conversion tracking
- Develop and execute integrated campaigns supporting sales growth and customer retention
- Establish KPIs and reporting dashboards to monitor eCommerce growth, conversion rates, traffic performance, campaign effectiveness, and customer engagement
- Use data‑driven insights to continuously improve marketing performance and customer experience
- Present marketing performance updates and strategic recommendations to executive leadership
- Direct and mentor the Marketing Communications Manager
- Manage relationships with external agencies, freelancers, developers, and marketing vendors
- Build scalable marketing processes and workflows that support continued company growth
- Collaborate cross‑functionally with sales, operations, engineering, customer service, and executive leadership teams
- Ensure consistent brand standards across all digital channels and customer touchpoints
- Support long‑term strategic marketing planning and business growth initiatives
- Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles
- Proven experience driving online revenue growth and digital customer engagement
- Strong understanding of eCommerce strategy
- Strong understanding of SEO and SEM
- Strong understanding of Google Analytics
- Strong understanding of paid media management
- Strong understanding of CRM and marketing automation systems
- Strong understanding of website CMS platforms
- Experience managing external agencies and digital vendors
- Strong analytical, leadership, communication, and project management skills
- Experience in B2B, industrial, technology, electronics, manufacturing, or service‑based industries preferred
Hard Skills
- digital marketing
- eCommerce strategy
- SEO
- SEM
- Google Analytics
- paid media management
- CRM systems
- marketing automation
- website CMS
- conversion optimization
Soft Skills
- leadership
- communication
- project management
- analytical skills
- collaboration
- customer engagement
- strategic planning
- mentoring
- relationship management
- data‑driven decision making