Product Marketing Manager, Homes.com

Product Marketing Manager – Homes.com
Location: Arlington, VA. The position is in office Monday through Friday.

Responsibilities

Develop positioning and messaging for Homes.com products.

Work with the product management team to shape the product roadmap and go-to-market strategy.

Manage platform product releases, including product launches and all collateral to support internal education and customer adoption.

Research and understand buyer personas to ensure the product is designed and delivered to create value.

Translate product functionality and technical details into user benefit and value.

Conduct ongoing competitive analysis along with market and customer research.

Assist the development and optimization of multi‑channel, integrated marketing campaigns that successfully engage clients and prospects, including brokers and agents.

Coordinate focus groups, client interviews and client testimonials.

Support the events team with major sales and industry events.

Basic Qualifications

Bachelor’s degree from an accredited, in‑person, not‑for‑profit university or college.

5+ years of relevant experience in B2B or B2C product marketing; residential is a plus.

Experience developing go‑to‑market (GTM) strategies for new product launches.

Strong verbal and written communication skills and comfortable interacting with all levels of the organization.

Strong team player – comfortable motivating others and working in a highly collaborative, fast‑paced environment with the ability to build relationships with key stakeholders.

Ability to work effectively across sales, product, research, and training teams.

Motivated self‑starter who is never satisfied with the status‑quo, always seeking better and better results.

Ability to prioritize, problem‑solve, multitask, and work independently.

A track record of commitment to prior employers.

Base Compensation: $107,000 - $145,000 annually.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. We are committed to creating a diverse environment and are proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by sending an email to recruitaccommodation@costar.com.

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