Brand Manager - Overland Park, KS

Job Description

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Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

At Hill's we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that's a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

The Brand Manager is responsible for the marketing strategies development and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. Leads the development of sub-category / brands strategies including Innovation Grid, Brand activations, Promotional Events, Media and 5P strategies, taking into consideration the business dynamics and opportunities. Drives the execution of margin improvement and simplification initiatives within sub-brand.

Responsibilities:

Develop pet parent and veterinarian targeted Growth Strategies by sub-brand, species, product form, and/or condition

Drive Product Superiority by identifying, substantiating and activating differentiated claims in integrated marketing communications

Identify issues / opportunities and propose action plans to achieve the objectives of the brand

Develop & utilize strong consumer & shopper insights of the category, market and segments

Define Global Pricing & Portfolio Strategies and Competitive Benchmarking

Gain Senior Mgt alignment to brand strategies and go-to-market plans

Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth

Lead Strategic Brand Campaigns overseeing the development and global rollout of equity campaigns

Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans

Lead global Portfolio Optimization efforts to align with regional needs

Manage brand A&P budgets

Lead & deploy commercial projects ensuring business continuity

Ongoing monitoring and analysis on brand sales, volume, market share, competitive insights.

Support Long Lead Planning, Budget Review, and Mid-Year Review

Active collaboration with numerous functions including Insights, Innovation, Digital, Data & Analytics, Professional Veterinary Affairs, Customer Development, Supply Chain, Legal/Regulatory, S&T, and Corporate Communications

Manage large cross-functional teams to lead commercialization efforts

Additional Qualifications/Responsibilities

Required Qualifications:

Bachelor's Degree

5+ years of experience in CPG marketing, retail marketing experience or agency experience

Brand marketing knowledge

Preferred Qualifications:

MBA

At least 2 years of marketing experience in Animal Healthcare or Human Healthcare

Digital/eComm marketing knowledge (paid search, digital display, social, etc)

Knowledge of Retail Environment strategy

Ability to prioritize multiple tasks simultaneously

Critical thinking & problem solving

Strong analytical skills and ability to uncover measurable insights in large datasets

Effective communicator

Ability to achieve operational results

Influence independently, negotiate effectively and build relationships with cross functional team members

Compensation and Benefits
Salary Range $124,000.00 - $155,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.