Brand Manager - Overland Park, KS

Job Description

Job Overview
Brand Manager – responsible for marketing strategies development and implementation across commercial operations of the sub‑brand for the animal health sector.

Responsibilities

Develop pet parent and veterinarian targeted growth strategies by sub‑brand, species, product form, and/or condition.

Drive product superiority by identifying, substantiating and activating differentiated claims in integrated marketing communications.

Identify issues / opportunities and propose action plans to achieve brand objectives.

Utilize consumer & shopper insights of the category, market and segments.

Define global pricing & portfolio strategies and conduct competitive benchmarking.

Gain senior management alignment to brand strategies and go‑to‑market plans.

Develop omni‑channel marketing, communication and media strategies using insights & analytics to drive share growth.

Lead strategic brand campaigns overseeing development and global rollout of equity campaigns.

Analyze data (sales, competitive, category) and translate insights into measurable marketing plans.

Lead global portfolio optimization efforts to align with regional needs.

Manage brand A&P budgets.

Lead & deploy commercial projects ensuring business continuity.

Monitor and analyze brand sales, volume, market share, and competitive insights.

Support long‑lead planning, budget review, and mid‑year review.

Collaborate with insights, innovation, digital, data & analytics, professional veterinary affairs, customer development, supply chain, legal/regulatory, S&T, and corporate communications.

Manage large cross‑functional teams to lead commercialization efforts.

Qualifications

Bachelor’s degree.

5+ years of experience in CPG marketing, retail marketing or agency experience.

Brand marketing knowledge.

At least 2 years of marketing experience in animal healthcare or human healthcare.

Digital/e‑commerce marketing knowledge (paid search, digital display, social, etc.).

Knowledge of retail environment strategy.

Able to prioritize multiple tasks simultaneously.

Critical thinking & problem solving.

Strong analytical skills and ability to uncover measurable insights in large datasets.

Effective communicator.Ability to achieve operational results.

Influence independently, negotiate effectively and build relationships with cross‑functional team members.

Preferred Qualifications

MBA.

Compensation and Benefits
Salary range $124,000.00 - $155,000.00 USD. Pay determined based on experience, qualifications, and location. May be eligible for discretionary bonuses, profit‑sharing, and long‑term incentives for executive‑level roles.

Location
Overland Park, Kansas.

Employment Details
Job Code: Operations Specialist.

#J-18808-Ljbffr