Content Strategy Lead

Shaping the brand narrative, the hybrid Content Strategy Lead will develop a cohesive content strategy across various channels, enhance community engagement, and drive business-focused content initiatives in a dynamic fintech environment.
Key responsibilities

Develop the overarching content strategy that integrates products, promotions, education, and community into a cohesive brand story
Provide strategic direction to content creators and the community team to foster engagement and brand affinity
Collaborate with Marketing and Executive Leadership to create educational and engaging content aligned with business priorities

Required qualifications

Experience in building content strategies that enhance brand awareness and drive business growth
Proven track record of growing business or brand social channels
Ability to create content that achieves high engagement and organic reach
Familiarity with online community dynamics and content trends
Experience collaborating with cross-functional teams, including creators and marketers