Content Strategy Lead

ROEN is a New York–based fine jewelry house rooted in master craftsmanship and considered design. We create pieces made to honor life's most meaningful moments — and we're entering our next phase: building a media presence with the same intention we bring to the work itself.

We're looking for a Content Strategy Lead ( part-time ) to help shape it. This isn't a role to run our existing social calendar — it's to help define what ROEN's media becomes. It's a producer-first role, and a hands‑on one: you're as comfortable editing a clip or posting it yourself as you are directing a shoot or shaping a season of content.

What You'll Own

Defining the content pillars that differentiate ROEN — documentary-style commission stories, sourcing/craftsmanship transparency, and our design philosophy — across long‑form and short‑form

Concepting and producing recurring series and one‑off features across formats

Scripting and structuring episodes, working directly with the founders and atelier team

Directing and managing freelance videographers/editors on shoot days

Building and maintaining the content calendar in coordination with our Social Media Specialist

Ensuring footage does double duty — reworking commission and process content into ad creative for paid campaigns, not producing separately for each

Defining and tracking how content moves people toward a booking or inquiry, not just views — partnering on the Content to Lead to Appointment to Commission tracking

Supporting retail expansion content (trunk shows, market‑entry storytelling) as that rolls out

Occasional involvement in campaign concepts, launches, and broader brand storytelling initiatives

Who You Are

Experience producing branded content, documentary-style series, or founder‑led video — luxury or craft‑based brands strongly preferred

Strong storytelling instincts; you know how to find the narrative in a process, not just film it

Comfortable directing shoots and freelancers with minimal oversight

A sharp, editorial eye — you understand restraint and know when something feels overproduced or off‑brand

Independent and reliable on a part‑time or project basis; not looking to build a large team under you

Based in or able to work regularly in New York City

Bonus: experience with fine jewelry, luxury goods, or bridal‑adjacent content; comfortable around high‑value product on set

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