Marketing and Community Relations Coordinator

Marketing and Community Relations Coordinator

McCormick Assisted Living
Green Bay, WI
Full-Time

Position Summary

McCormick Assisted Living is seeking a dynamic and relationship-focused Marketing and Community Relations Coordinator to lead marketing, outreach, admissions support, and community engagement efforts. This position plays a key role in promoting occupancy, building strong referral relationships, and enhancing the organization's reputation throughout the community.

Working closely with leadership, nursing, and resident services, the Marketing and Community Relations Coordinator serves as the primary point of contact for prospective residents, families, referral partners, and community organizations while guiding prospective residents through the admission process from initial inquiry to move-in.

Key Responsibilities
Develop and implement marketing strategies that support occupancy goals for both the Residential Care Apartment Complex (RCAC) and Community-Based Residential Facility (CBRF).
Respond promptly to inquiries from prospective residents, families, and referral sources by phone, email, and in person.
Conduct personalized community tours and educate prospective residents and families on available services, care options, and lifestyle opportunities.
Build and maintain strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, case managers, social workers, home health agencies, hospice providers, senior centers, and other community organizations.
Coordinate the admissions process by collaborating with the interdisciplinary team to facilitate assessments, admissions, and resident transitions.
Plan and represent McCormick Assisted Living at health fairs, networking events, educational presentations, community outreach programs, and open houses.
Develop and maintain marketing materials including brochures, newsletters, website content, social media, advertisements, and promotional communications.
Maintain prospective resident databases, referral tracking systems, occupancy reports, wait lists, and marketing performance metrics.
Monitor lead generation, referral activity, conversion rates, and occupancy trends while recommending marketing improvements.
Provide exceptional customer service through consistent communication and follow-up with prospective residents and families.
Coordinate resident, family, and community appreciation events that strengthen relationships and promote community engagement.
Prepare monthly reports summarizing marketing activities, referral performance, occupancy trends, and outreach efforts.
Collaborate with leadership to identify opportunities to improve resident satisfaction, community visibility, and occupancy growth.
Ensure compliance with Wisconsin RCAC and CBRF regulations, HIPAA requirements, and organizational policies.
Required Qualifications

Associate's or Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Administration, Public Relations, or a related field, or an equivalent combination of education and experience.
Two or more years of experience in healthcare marketing, senior living, admissions, sales, community relations, or a related field preferred.
Strong relationship-building, networking, and business development skills.
Excellent written, verbal, presentation, and interpersonal communication skills.
Ability to organize multiple projects while maintaining exceptional customer service.
Strong computer skills, including Microsoft Office and social media platforms.
Valid driver's license and reliable transportation for local travel.
Preferred Qualifications

Experience working in assisted living, senior living, long-term care, healthcare, or hospice.
Knowledge of Wisconsin RCAC and CBRF regulations.
Experience with CRM, admissions, occupancy management, or referral tracking systems.
Experience planning community events, public relations campaigns, and marketing initiatives.
What We Offer

Competitive compensation based on experience.
Supportive leadership and collaborative team environment.
Opportunities for professional growth and career advancement.
Meaningful work helping older adults and their families find the right care.
Opportunity to build strong community partnerships and make a lasting impact.
A culture focused on compassion, teamwork, integrity, and exceptional service.
Work Schedule

Full-Time
Primarily weekday business hours.
Local travel throughout the community required.
Occasional evening or weekend hours for community events, networking opportunities, and outreach activities.

Work Location

In person
Green Bay, Wisconsin