Writer - Marketing and PR

SHIFT:
Day (United States of America)

Seeking Breakthrough Makers

Children's Hospital of Philadelphia (CHOP) offers countless ways to change lives. Our diverse community of more than 20,000 Breakthrough Makers will inspire you to pursue passions, develop expertise, and drive innovation.

At CHOP, your experience is valued; your voice is heard; and your contributions make a difference for patients and families. Join us as we build on our promise to advance pediatric care-and your career.

CHOP does not discriminate on the basis of race, color, sex, national origin, religion, or any other legally protected categories in any employment, training, or vendor decisions or programs. CHOP recognizes the critical importance of a workforce rich in varied backgrounds and experiences and engages in ongoing efforts to achieve that through equally varied and non-discriminatory means.

A Brief Overview
The Writer in the Marketing and PR department is responsible for bringing the brand, stories, experiences and marketing campaigns of Children's Hospital of Philadelphia to life.

The Writer is expected to possess strong conceptual and writing skills that they will apply to a variety of media to support an array of CHOP clinical departments, growth initiatives, patient family experiences, and fundraising efforts.

The Writer will support Senior Writers on their assigned CHOP departments and creative projects and ensure that messaging is cohesive and consistent across all tactics, adheres to CHOP brand guidelines, and meets the business needs of the department and institution.

The Writer will partner with designer(s) from ideation to execution to launch and work side-by-side throughout with account management, consumer insights, digital strategy, project management, and PR team members to deliver a creative product and experience that meets the strategic needs of each project.

What you will do
Write for any medium: print, digital, social, web, video, experience, and premiums
Have strong conceptual and writing skills, as demonstrated by portfolio
Be able to create compelling, thought-provoking, strategically-sound marketing, PR, and fundraising messages and web content
Be able to consistently crack a brief multiple ways, bringing new ideas appropriate to our clinical and business partners' needs and CHOP tone
Develop a range of creative executions for each project and effectively collaborate with design partner to ensure design and copy work together to support the concepts
Interested in understanding the ways marketing helps our clinical and business partners achieve their goals
Interested in understanding the needs, motivations, and aspirations relevant to our audiences and tailor content to them within the CHOP brand guidelines
Proactively propose copy solutions to problems clinical or business partners have voiced
Be able to research and fact find to fill knowledge gaps
Attend project kick-off meetings; follow creative and/or project briefs
Take direction from Senior Writer, Creative Supervisor and/or Creative Director
Listen to feedback from team and CHOP partners and deliver revised solutions
Actively work toward being able to self-manage creative projects from concept through completion with minimal supervision
Actively work toward being able to handle a large volume of work and effectively manage multiple projects simultaneously
Adhere to deadlines; communicate and problem solve if deadlines can't be met
Provide feedback on allocated hours. Work with PM and Creative Supervisor to revise scope
Present and describe work to internal stakeholders and actively work on improving presentation skills
Be able to interact confidently and sensitively with CHOP partners, as well as with patients and patient families
Serve as second reader for colleagues' writing assignments
Have a passion for creative process
Detail-oriented, attentive, resourceful, and accurate
Shows to be a self-starter who has an entrepreneurial spirit
Be responsible for maintaining version and quality control of owned assets through lifecycle of project
Be able to follow a copy style guide
Be available for minimal travel to CHOP campus locations for photo and video shoots, as well as CHOP fundraising events
Education Qualifications

Bachelor's Degree English, Journalism, or Communications Required
Experience Qualifications

At least one (1) year Marketing and/or publication writing experience (professionally or college) Required
At least one (1) year Digital or online portfolio of work and case studies across full range of print, digital and video mediums to be utilized in interview process Required
At least one (1) year Branding experience Preferred
At least one (1) year Experience working with print, video and web production teams Preferred
At least one (1) year Experience concepting multi-channel marketing campaigns Preferred
At least one (1) year Digital media, web, social, print, and video marketing experience Required
At least one (1) year Marketing agency or inhouse marketing department experience Preferred
Skills and Abilities

Strong writing ability (Required proficiency)
Strong communication skills (Required proficiency)
Strong understanding of marketing concepts and strategies (Required proficiency)
Strong concepting ability and sense of creativity (Required proficiency)
Ability to translate difficult clinical concepts into easily understandable content for patient families (Required proficiency)
Ability to present work effectively (Required proficiency)
Time management skills - ability to manage personal workload (Required proficiency)
Ability to identify appropriate research resources (Required proficiency)
Strong organizational skills (Required proficiency)
Knowledge of Microsoft Word, Excel, PowerPoint, Adobe Acrobat (Required proficiency)
Knowledge of AP and AMA styles (Preferred proficiency)

To carry out its mission, CHOP is committed to supporting the health of our patients, families, workforce, and global community. As a condition of employment, CHOP employees who work in patient care buildings or who have patient facing responsibilities must receive an annual influenza vaccine. Learn more.

EEO / VEVRAA Federal Contractor | Tobacco Statement

SALARY RANGE:

$76,100.00 - $97,000.00 Annually

Salary ranges are shown for full-time jobs. If you're working part-time, your pay will be adjusted accordingly.

At CHOP, we are committed to fair and transparent pay practices. Factors such as skills and experience could result in an offer above the salary range noted in this job posting. Click here for more information regarding CHOP's Compensation and Benefits.