Senior Writer Marketing/PR

SHIFT:
Day (United States of America)

Seeking Breakthrough Makers

Children's Hospital of Philadelphia (CHOP) offers countless ways to change lives. Our diverse community of more than 20,000 Breakthrough Makers will inspire you to pursue passions, develop expertise, and drive innovation.

At CHOP, your experience is valued; your voice is heard; and your contributions make a difference for patients and families. Join us as we build on our promise to advance pediatric care-and your career.

CHOP does not discriminate on the basis of race, color, sex, national origin, religion, or any other legally protected categories in any employment, training, or vendor decisions or programs. CHOP recognizes the critical importance of a workforce rich in varied backgrounds and experiences and engages in ongoing efforts to achieve that through equally varied and non-discriminatory means.

A Brief Overview
The Senior Writer in the Marketing and PR department is responsible for bringing the brand, stories, experiences and marketing campaigns of Children's Hospital of Philadelphia to life.

As a steward of CHOP's voice, the Senior Writer is expected to possess excellent conceptual and writing skills that they will apply to a variety of media to support an array of CHOP clinical departments, growth initiatives, patient family experiences, and fundraising efforts.

The Senior Writer will serve as the content lead for all their assigned CHOP departments and creative projects and ensure that messaging is cohesive and consistent across all tactics, adheres to CHOP brand guidelines, and meets the business needs of the department and institution.

The Senior Writer will partner with designer(s) from ideation to execution to launch and work side-by-side throughout with account management, consumer insights, digital strategy, project management, and PR team members to deliver a creative product and experience that meets the strategic needs of each project.

What you will do
Write for any medium: print, digital, social, web, video, experience, and premiums
Have excellent conceptual and writing skills, as demonstrated by portfolio
Be able to create compelling, thought-provoking, strategically-sound marketing, PR and fundraising messages and web content
Be able to consistently crack a brief multiple ways, bringing new ideas appropriate to our clinical and business partners' needs and CHOP tone
Develop a range of creative executions for each project and effectively collaborate with design partner to ensure design and copy work together to support the concepts
Provide editorial oversight for newsletters and fundraising print publications
Understand the ways marketing helps our clinical and business partners achieve their goals
Understand the needs, motivations, and aspirations relevant to our audiences and tailor content to them within the CHOP brand guidelines
Proactively propose copy solutions to problems clinical or business partners have voiced
Attend project kick-off meetings; follow creative and/or project briefs
Take direction from Creative Supervisor and/or Creative Director
Listen to feedback from team and CHOP partners and deliver revised solutions
Be able to self-manage creative projects from concept through completion with minimal supervision
Be able to handle a large volume of work and effectively manage multiple projects simultaneously
Adhere to deadlines; communicate and problem solve if deadlines can't be met
Delegate work to and manage writers and freelancers to complete work to CHOP standards
Provide feedback on allocated hours. Work with PM and Creative Supervisor to revise scope
Have excellent presentation skills; comfortable speaking in front of internal and external stakeholders and presents content in a compelling and engaging manner
Be able to interact confidently and sensitively with CHOP partners, as well as with patients and patient families
Have a passion for creative process
Detail-oriented, attentive, resourceful, and accurate
Shows to be a self-starter who has an entrepreneurial spirit
Maintains high standards of quality and influences the copy direction and creative growth of the department
Be responsible for maintaining version and quality control of owned assets through lifecycle of project
Add to and maintain the copy style guide associated with assigned departments

Education Qualifications

Bachelor's Degree Journalism, Creative Writing, or related discipline Required
Experience Qualifications

At least five (5) years Marketing and/or publication writing experience Required
Digital or online portfolio of work and case studies across full range of print, digital, and video media to be utilized in interview process Required
Branding experience
Experience working with print, video and web production teams
Experience concepting multi-channel marketing campaigns
Digital media, web, social, print and video marketing experience

Skills and Abilities

Strong writing ability
Strong communication skills
Strong understanding of marketing concepts and strategies
Strong concepting ability and sense of creativity
Ability to translate difficult clinical concepts into easily understandable content for patient families
Ability to present work effectively
Time management skills ability to manage personal workload, as well as the workload of support staff and/or freelancers
Ability to identify appropriate research resources
Strong organizational skills
Knowledge of Microsoft Word, Excel, PowerPoint, Adobe Acrobat

To carry out its mission, CHOP is committed to supporting the health of our patients, families, workforce, and global community. As a condition of employment, CHOP employees who work in patient care buildings or who have patient facing responsibilities must receive an annual influenza vaccine. Learn more.

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SALARY RANGE:

$83,700.00 - $106,700.00 Annually

Salary ranges are shown for full-time jobs. If you're working part-time, your pay will be adjusted accordingly.

At CHOP, we are committed to fair and transparent pay practices. Factors such as skills and experience could result in an offer above the salary range noted in this job posting. Click here for more information regarding CHOP's Compensation and Benefits.