Marketing Manager 1

Location: Plano, Texas
Type: Contract
Job #104647
Job Title: Marketing Manager
Contract Duration: 6 months, possible extension
Location: Plano, TX
Work Arrangement: Onsite
Pay Range: $48 - $53 per hour

Responsibilities
Market Research & Consumer Insights Design and execute quantitative and qualitative research studies, including
Brand tracking
Customer segmentation
Concept & Positioning testing
Customer experience research
Market landscape assessments
AI & Research Innovation Evaluate and implement AI-enabled tools that improve research efficiency and insight generation
Partner with analytics and technology teams to explore agentic AI applications within insights functions
Aid in designing and testing AI agent implementations that support market research activities.
Develop frameworks and governance guidelines for responsible use of AI in research.
Insight Activation Partner with stakeholders across Marketing, Product, Customer Experience, Innovation, and Strategy teams
Deliver actionable recommendations that influence:
Go-To-Market strategies
Portfolio optimization
Customer engagement
Pricing and revenue strategies
Required Qualifications Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, Economics, or related field.
5+ years of experience in: Market Research
Consumer Insights
Customer Analytics

Snapshot of Ideal Candidate Profile The ideal candidate is someone who can bridge traditional consumer insights expertise with modern AI capabilities. They understand research fundamentals, are comfortable working with business stakeholders, and are excited about applying AI agents and automation to transform how organizations generate and activate insights.
They are equally comfortable discussing survey methodology, customer segmentation, and conjoint analysis as they are discussing AI copilots, agent orchestration, and automated insight generation.

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