Web Content Strategy Specialist

Responsibilities

Provide strategic leadership across internal and partner teams to identify the storytelling across assigned segments of Ford.com
Advocate for the brand voice when partnering with channel/platform and vehicle segment leads in crafting experiences across the customer journey
Partner with analytics team to identify and define clear and measurable critical metrics – continually testing and optimizing content for performance against established KPIs.
Manage the execution of site audience and content strategies for targeted experiences within the brand sites.
Lead an ongoing test and learn content optimization calendar on .com, including A/B and multi-variant testing
Supports the Model Year Changeover process across assigned segments of Ford.com
Day-to-Day digital lead for segment areas in developing connected customer journeys in partnership with Integrated Marketing, Media, and CRM
Manage agency/partner project execution of editorial calendar and optimization strategies, acting as the voice of the customer throughout the creative process
Identify non-automotive and automotive digital trends and innovations and develop use case opportunities
Requirements

Bachelor's degree
5+ years of experience developing digital-based experiences, brand marketing and/or content strategy
Strong knowledge and experience across ad-tech, SEO, web technologies/platforms, analytics suites
Experience with Adobe web and testing technologies
Significant experience in developing testing scenarios, executing and optimizing
Experience integrating experiences across channels and touchpoints to deliver an end-to-end connected journey for the customer
Solid understanding of the automotive industry, preferred experience in partnering with digital retailing
A passion for digital customer experience and providing solutions across the customer lifecycle
Excellent communication and presentation skills with proven track record to lead and encourage teams.

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