Web Content Strategy Specialist (Operations)

As the Web Content Strategy Specialist (Operations) at Interactive Strategies, you’ll help shape digital experiences for organizations doing meaningful, high-impact work. We partner with leading nonprofits, associations, and B2B organizations to solve complex problems through smart strategy, thoughtful content, and strong digital experiences.

We’re a people-first, award-winning digital agency where good ideas matter, great execution is expected, and we have a lot of fun along the way. This role often involves balancing multiple client projects with competing deadlines, so success requires strong organization, adaptability, and comfort working independently. If you’re excited to work with nationally recognized organizations and you enjoy untangling complex websites, organizing large amounts of information, and bringing clarity to messy content ecosystems, you’ll thrive in this role.

While you’ll have opportunities to write and edit, writing isn’t the primary focus of this position. Instead, you’ll bring our content strategies to life through content planning, audits, workflows, migrations, CMS implementation, and QA. You’ll help keep complex projects organized, accurate, and moving forward, ensuring our strategists, designers, developers, and clients have the information and structure they need to deliver exceptional digital experiences.

Because you’ll work across the full website development process, this role also offers a strong foundation for growing your digital content career. You’ll collaborate closely with experienced content strategists and gain exposure to content strategy, UX, SEO, accessibility, client consulting, complex project management, and website planning.

Key Responsibilities

Support content strategy for website redesigns and builds, from discovery and auditing through content development, migration, and launch

Present content audit findings, recommendations, and deliverables directly to clients and confidently explain the thinking behind your work

Conduct quantitative and qualitative content audits and recommend whether content should be retained, revised, consolidated, relocated, or removed

Organize and inventory large volumes of website content and maintain accurate content documentation throughout projects

Manage content review and approval workflows using Bynder Content Workflow and other project management tools

Build and maintain detailed spreadsheets tracking content status, ownership, recommendations, approvals, and migration

Develop page outlines, content models, information architecture recommendations, and wireframe content

Write and edit digital content where needed, applying UX writing, accessibility, SEO, and brand best practices

Enter, migrate, format, and QA content in CMS platforms such as WordPress, Drupal, and Sitecore

Collaborate closely with strategists, designers, developers, project managers, and clients throughout the website development process

Identify opportunities to improve content processes, documentation, and workflows

You’ll Likely Enjoy This Role If You

Genuinely enjoy detailed, structured work

Like organizing and making sense of large amounts of information

Get satisfaction from bringing clarity and order to complicated projects

Don’t mind repetitive or production-oriented tasks when accuracy matters

Are comfortable spending significant time working in spreadsheets and content management systems

Can zoom out to think strategically and zoom in to catch small details

Are comfortable switching between projects, clients, and types of work

Enjoy improving processes, workflows, and documentation

Are comfortable speaking with clients and presenting your work, recommendations, and rationale to groups

Qualifications

3–5 years of experience in digital content, content strategy, content operations, UX/content design, or a related field

Experience supporting complex website redesigns, migrations, or builds

Demonstrated experience conducting content audits, inventories, or other large-scale content analysisStrong proficiency with spreadsheets and comfort managing large, detailed datasets and content trackers

Hands‑on experience entering, formatting, migrating, or QAing content in CMS platforms such as WordPress, Drupal, or Sitecore

Strong writing and editing skills for digital platforms, even though writing is not the primary focus of this role

Exceptional organization, attention to detail, and follow‑through

Ability to manage multiple projects, priorities, and deadlines simultaneously

Strong verbal communication and presentation skills, including experience presenting recommendations or work directly to clients or stakeholders

Comfort collaborating across disciplines and responding thoughtfully to client questions and feedback

Familiarity with SEO, accessibility, UX, and web content best practices

Agency or client‑services experience preferred

Curiosity, adaptability, and a willingness to learn new platforms, workflows, and technologies

Interest in emerging AI tools and their applications to digital content work

What We Offer

Salary range $70,000 - $87,550 per year (dependent upon experience & skills)

A collaborative, supportive creative team environment

Flexible work schedule, including remote work options

A beautiful office in Washington D.C., where local staff go to the office 2x/week

Opportunities for mentorship, professional development, and career growth

Exposure to a wide range of industries, with a strong focus on nonprofits

Access to training, conferences, and networking opportunities

Benefits

We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things:

(1) We care as much about quality as we do about budgets,

(2) We find the strengths in each employee and nurture them,

(3) We encourage a culture that values innovation and creative freedom, and

(4) We want you to have fun while you’re at the office.

We may be an agency, but we understand that you have a life outside of work.

We allow our employees creative freedom. We treat them with respect and value their opinions. In that spirit, we offer the following benefits:

Company-sponsored health, vision, and dental insurance

Pre‑tax Flexible Spending Account (FSA)

Profit sharing

4 weeks of vacation/sick time from day one (5+ weeks at year 3)

Company‑paid short‑term and long‑term disability

Company‑paid life and AD&D insurance

11 paid holidays

401(k) with company match

New business referral bonus

Professional development opportunities

Flexible work schedule

Pre‑tax DC Metro SmartBenefits

A Little About Us

We’re a DC-based digital agency with a national reach and a strategy-first mindset. We partner with nonprofits, associations, and mission‑driven organizations to help them connect more meaningfully with their audiences. We’re proud to be a certified LGBTBE business and an equal opportunity employer. We believe diverse voices lead to stronger work—and stronger impact.

INTERACTIVE STRATEGIES IS A CERTIFIED LGBTBE BUSINESS AND EQUAL OPPORTUNITY EMPLOYER THAT VALUES WORKPLACE DIVERSITY. WE BELIEVE THAT DIVERSE VOICES AND VIEWPOINTS ARE CRITICAL TO PRODUCING GREAT WORK AND HELPING OUR CLIENTS REPRESENT THEMSELVES EFFECTIVELY.

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