Director, Media Planning and Strategy

Company Description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description
PubW is looking for a talented Director, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will be integral in the development, execution, and stewardship of integrated media plans for the client’s business. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position report directly to the VP, Strategy.

Responsibilities

Supports as team lead on client’s business and oversees all aspects of the assigned LOB(s)

Executes high level strategy and holistic management of the media plan development, implementation, and execution

Identifies key target insights based on client brief necessary for formulating strategic recommendations

Responsible for managing projects and resources for subsidiaries/business unit

Maintain an in-depth knowledge of the client business

Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives

Demonstrate an intimate understanding of how consumers interact with channels and technology

Provide direction, management, and support to direct and indirect reports

Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)

Participation in special projects involving cross department team development

Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

B.A. or B.S., preferably in Marketing, Advertising, or related field

8+ years of experience in media planning at a marketing/advertising agency

4+ years of experience managing team members

Proven experience and success in presenting plans to clients and influencing top level decisions

Excellent organizational, interpersonal and quantitative/analytical skills

Adept at injecting ideas, innovation and leading industry developments into planning assignments

Detail-oriented and proven ability to thrive in a fast-paced environment

Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights

Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups

Accountability and flexibility with the ability to work in a fast-paced environment

Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving and communications

Able to guide others in defining high level strategy for business unit

Able to manage a budget, control costs, plan and schedule around cost concerns for business unit

Demonstrates an ability to be curious and passionate about our client’s business

Positive, team-player attitude

Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $129,485.00 - USD $169,234.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/31/2026.

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