Public Relations Associate

Public Relations Associate

Responsibilities

Build and execute public relations campaigns and initiatives aligned with business and mission objectives

Develop, refine, and deliver key messages to target audiences through traditional and non‑traditional earned and owned channels

Draft and edit high‑quality communications materials, including press releases, media alerts, articles, executive remarks, backgrounders, and digital/social content

Support executive visibility efforts by developing briefing materials and messaging for media interviews, conferences, and public appearances

Build and maintain working relationships with key media contacts and support proactive and reactive media outreach

Coordinate with external PR agencies and vendors to ensure tactics are executed on strategy, on time, and on budget

Contribute to integrated marketing efforts across brand marketing, social, and content teams

Monitor media coverage, track performance metrics, and provide analysis and insights to inform future strategies

Support crisis and issues management efforts as needed, including rapid response communications and message development

Ensure all communications adhere to ethical standards and applicable laws and regulations

Education

Bachelor’s degree in Communications, Marketing or related field

Experience

5+ years of progressive public relations and/or communications experience, or an equivalent combination of education and experience

Demonstrated experience in media relations, content development, and campaign execution

Experience supporting executive communications and working with senior leaders

Experience working in education, assessment, policy, or mission‑driven organizations preferred

Agency experience and/or experience with international or global communications a plus

Skills

Ability to create and implement communications plans

Excellent writing skills

Strong interpersonal and consensus‑building skills, a demonstrated ability to interact effectively with multiple internal and external stakeholders

Ability to work some non‑traditional hours for collaboration with agencies and colleagues overseas

A commitment to working collaboratively as part of a cross‑divisional team

Knowledge of web‑based technology and demonstrated use of social and media tools for content creation and brand journalism, media tracking, research, analysis, and targeted communications

Experience with crisis management

Demonstrated ability to leverage AI tools to generate insights, inform communications strategy, and accelerate content development while maintaining quality, accuracy, and brand voice

Experience in working with education issues a plus

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

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