Creator & Community Manager

Himalaya is a science-backed wellness company with nearly a century of expertise rooted in nature. We are seeking a Creator & Community Manager to build and scale our influencer, creator, and affiliate ecosystem — across TikTok Shop, Amazon, expert and practitioner advocacy, and emerging platforms — for our Supplements, PartySmart, Botanique, and Herbals brands.

Role Overview
As Creator & Community Manager, you will build Himalaya’s creator ecosystem — sourcing and nurturing relationships with creators, affiliates, and ambassadors across TikTok, Amazon, and beyond. Your objective is to design and run creator programs (gifting, ambassador tiers, retainers, long-term partnerships) that turn one-off content into a compounding growth channel, manage the agency relationship that handles TikTok Shop’s day-to-day affiliate volume, and proactively scout where the next channel is (TYB, ShopMy, LTK, Reddit, and beyond). You will also own community engagement across our owned social channels, making sure Himalaya shows up as a responsive, real presence.

Duties and Responsibilities
This position is responsible for building and running Himalaya’s creator, affiliate, and community function across TikTok, Amazon, and the broader influencer ecosystem.

Own creator and affiliate program design across TikTok Shop, Amazon’s influencer/affiliate program, and the broader creator landscape — sourcing creators and negotiating terms (gifting, flat fee, commission, retainer).

Source and manage relationships with high-tier influencers and creators directly.

Identify and secure high-performing creator and UGC content — from affiliates, ambassadors, and community posts — for repurposing in TikTok Spark Ads, organic social, and paid social creative; manage usage rights and Spark Ads codes so Social and Paid can pull approved content on demand.

Build and execute PR kit campaigns for influencers and content creators tied to key moments — PartySmart, new product launches, seasonal moments, and bestsellers.

Build and develop Himalaya’s expert and practitioner advocacy community — dentists, doctors, functional medicine and wellness practitioners — as a distinct tier from lifestyle creators, with its own sourcing, vetting, and relationship approach.

Build and manage a tiered ambassador program (gifting, exclusive access, paid/retainer tiers) that gives top-performing creators a reason to stay engaged past a single post.

Manage Himalaya’s creator/ambassador Discord to keep active creators engaged between campaigns — sharing briefs and product updates and building a sense of community rather than one-off transactional asks.

Source creator-relevant events for Himalaya to attend or sponsor, and help design Himalaya-hosted events that bring creators together in person.

Write and issue creator briefs — creative direction, content rules, approved claims and prohibited language, usage rights.

Scout and pilot emerging creator/affiliate channels (TYB, ShopMy, LTK, Reddit, and others) as they prove out, recommending where Himalaya should show up next and building the playbook to get there.

Agency & Program Oversight

Serve as Himalaya’s day-to-day point of contact with our TikTok Shop agency, which owns day-to-day TikTok Shop affiliate volume — sourcing volume-tier creators and executing content to grow GMV. Own the relationship and hold the agency accountable to output and quality.

Own affiliate and creator strategy and execution everywhere the agency’s scope doesn’t reach: high-tier creator partnerships, Amazon’s influencer/affiliate program, expert and practitioner partnerships, ambassador relationships, and any new channel we stand up.

Monitor affiliate GMV, ROAS, videos posted, and samples seeded against goals; flag underperformance and recommend where to shift investment.

Community Management

Own day-to-day engagement across Himalaya’s social channels — responding to comments and DMs, monitoring conversation, and surfacing community feedback to the Social and Brand teams.

Identify community members and customers worth converting into ambassadors or creators.

Monitor sentiment and escalatem issues (product complaints, compliance concerns) to the right internal owner.

Cross-Functional Collaboration

Partner with the Social Media Manager to keep creator strategy and content aligned with brand guidelines and content calendars.

Work with the Amazon/Ecommerce team to connect creator content to Amazon listings, storefronts, and Amazon’s influencer program.

Work with Brand teams to ensure compliance with product claims before creators go live.

Champions AI

Use AI tools to accelerate creator sourcing and vetting, outreach drafting, campaign reporting, and content-brief creation. Stay current on AI tools built for the creator economy and bring the best of them into how the program runs.

Qualifications

4–6 years of experience in influencer, creator, or affiliate marketing, ideally at a CPG, DTC, wellness, beauty, or personal care brand, with hands‑on knowledge of affiliate program mechanics — challenges, contests, and creator retainer structures.

Experience managing or working alongside a creator/affiliate agency, with a clear sense of where agency execution ends and in‑house strategy begins.

Familiarity with TikTok Shop’s affiliate/creator ecosystem and Amazon’s influencer program; direct TikTok Shop experience is a strong plus.

Experience with creator/affiliate management platforms (e.g., GRIN, Aspire, CreatorIQ, Upfluence, or similar) is a plus.

Experience with content whitelisting or Spark Ads (or Meta Partnership Ads) workflows — securing usage rights and running creator content through paid media — is a strong plus.

Experience building or managing an expert or practitioner ambassador program (medical, dental, or functional medicine professionals) is a strong plus.

Curiosity about where creator commerce is headed next — ShopMy, LTK, Reddit, and other emerging platforms — with a bias toward testing early rather than waiting for a channel to mature.

A relationship‑builder who can source, brief, and retain creators without heavy‑handed direction — comfortable negotiating gifting, flat‑fee, and commission terms.

Strong writer, able to turn a product story into a clear creative brief with claims and content rules a creator can actually follow.

Comfort with ambiguity and a high volume of concurrent creator relationships; this is a build‑it‑yourself role with agency support on day‑to‑day volume.

Experience and a personal interest in supplements, the natural products industry, or personal care is a significant advantage to candidates.

Compensation and Benefits

Competitive base salary and bonus, commensurate with experience.

Company benefits including medical, dental, vision, life, disability & 401(k).

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