Social Media Specialist

Bold Media Marketing is a full-service digital marketing agency based in Livonia, Michigan, specializing in brand building, SEO, website design, advertising, and social media management.

For over 18 years, we’ve helped businesses across Metro Detroit and beyond grow their visibility, leads, and brand presence through creative strategy and data-driven marketing.

We’re a small but powerful in-house team that believes in taking bold ideas and turning them into measurable results—and we’re looking for a Social Media Specialist who shares that passion.

About the Role
The Social Media Specialist will manage, create, and optimize social media content for Bold Media and our clients. This role blends creativity with analytics — perfect for someone who loves crafting engaging visuals, writing catchy captions, and tracking what works.

You’ll work closely with our design, ad, and web teams to develop strategies that build communities, grow brands, and make an impact online.

Key Responsibilities

Develop and execute monthly social media strategies for Bold Media and client accounts

Create, schedule, and publish posts (graphics, photos, videos, stories, reels, etc.)

Manage and grow engagement on platforms like

Facebook, Instagram, LinkedIn, and TikTok

Write captivating captions that align with brand tone and marketing goals

Respond to messages, comments, and interactions in a professional and timely manner

Coordinate with the creative and ad teams on campaigns and promotions

Track analytics and prepare monthly performance reports

Research trends, hashtags, and creative approaches to keep content fresh

Assist in planning and capturing on-site client content sessions (photo/video)

Qualifications

1–3 years of social media management experience (agency experience preferred)

Strong understanding of content strategy, engagement tactics, and analytics tools

Proficient in

Canva, Meta Business Suite, and scheduling tools

(Later, Hootsuite, etc.)

Basic video editing or photography skills are a plus (CapCut, Adobe Express, or similar)

Excellent copywriting, organization, and time management skills

Passion for creative marketing and staying ahead of social trends

Why Join Bold Media

Collaborative, energetic team culture

Work directly with diverse Michigan businesses and brands

Opportunity to learn and grow in all areas of digital marketing

Competitive pay and growth potential

Creative freedom — we value bold ideas and initiative

Paid time off

Paid holidays

Company outings

Education

Associate (Preferred)

Experience

Graphic design: 1 year (Preferred)

Social media marketing: 1 year (Required)

Photography: 1 year (Preferred)

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