Dir , Technical Product Management, Content Creation & Storage

Job Overview

The Director, Content Creation defines the enterprise direction for modern content creation capabilities that enable compliant, scalable, and differentiated content development across brands, markets, and channels. This role sets the strategic agenda for content creation and storage capabilities, shaping the vision, governance, and investment priorities required to strengthen content performance, reuse, and enterprise agility. The role is accountable for advancing design system strategy, setting standards for compliant content creation, and positioning the Adobe creative ecosystem as a core enterprise capability. This leader also defines the strategy for generative AI‑enabled content generation, establishing the guardrails, operating principles, and adoption approach needed to unlock value responsibly in a highly regulated environment. In parallel, the role provides executive sponsorship for the transition from Veeva DAM to Adobe DAM to establish a more scalable and future‑ready content foundation.
Key Responsibilities

Enterprise strategy and capability leadership – set the enterprise vision and strategic agenda for content creation and storage capabilities, aligned to business priorities, customer needs, and long‑term transformation goals; provide leadership across product domains, establish decision frameworks, and enforce governance to deliver enterprise value and sustainable scale.
Compliant content creation and design system strategy – define the enterprise approach to compliant content creation, including standards, principles, and reusable frameworks; advance design system strategy to improve consistency, reuse, and speed to value; shape enterprise standards that align creative flexibility with legal, regulatory, medical, brand, and accessibility expectations.
Adobe creative ecosystem and platform strategy – set the strategic direction for the Adobe creative ecosystem as a foundational enterprise capability; guide roadmap and investment priorities; sponsor strategic partnerships to keep the ecosystem scalable and future‑ready.
Generative AI content generation strategy – define the enterprise strategy for generative AI‑enabled content generation; establish governance, risk, and quality principles for responsible adoption; prioritize use cases and adoption pathways to improve efficiency, consistency, and business impact.
Content asset strategy and DAM transformation – set the enterprise direction for digital asset management, ensuring assets are governed for maximum findability, reuse, control, and long‑term value; lead the migration from Veeva DAM to Adobe DAM and ensure compliance, traceability, and alignment with future‑state goals.
Enterprise influence and organizational leadership – act as a strategic partner to senior leaders across business, technology, operations, legal, regulatory, medical, and external partners; influence enterprise choices through clear articulation of strategy, trade‑offs, risks, and value creation; build an inclusive, high‑performing organization.
Required Experience & Qualifications

8+ years of leadership experience defining enterprise strategy and driving transformation in complex, global, matrixed organizations.
Demonstrated success leading content creation, digital asset management, creative ecosystem, or content supply chain capabilities at scale, with accountability for strategic direction, roadmap, adoption, and measurable business value.
Strong experience establishing enterprise standards, governance, and operating principles that enable compliant, high‑quality, and scalable content creation in regulated environments.
Expertise shaping Adobe creative and DAM ecosystem strategy, including platform modernization, enterprise scaling, and long‑term capability development.
Experience defining and advancing generative AI content generation strategies, prioritizing high‑value use cases, and establishing responsible AI guardrails and governance models.
Experience sponsoring or leading enterprise platform transitions, including migration from legacy DAM or content environments to future‑state solutions.
Strong track record of influencing senior stakeholders and building high‑performing teams that sustain transformation, innovation, and organizational capability growth.
Necessary Competencies

Enterprise strategic thinking with the ability to translate business priorities into scalable capability agendas.
Strong executive presence and influence, aligning senior stakeholders around strategic investments and enterprise outcomes.
Sound judgment in balancing innovation, compliance, risk, and value realization in highly regulated, matrixed environments.
Strategic innovation leadership, shaping and scaling generative AI‑enabled content generation with governance and accountability.
Inclusive people leadership focused on talent development, organizational capability, and sustained performance.
Education

Bachelor’s degree in business, marketing, communications, design, technology, life sciences, or a related field (required).
Advanced degree preferred.
Compensation and Benefits

Salary range: $173,200.00 – $272,600.00.
Annual bonus and long‑term incentive (if applicable).
Comprehensive benefits including medical, dental, vision, retirement (401(k)), paid holidays, vacation, and compassionate and sick days.
Equal Employment Opportunity Statement

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.

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