Dir , Technical Product Management, Content Creation & Storage

Job Overview
Director, Content Creation

– The Director, Content Creation defines the enterprise direction for modern content creation capabilities that enable compliant, scalable, and differentiated content development across brands, markets, and channels. This role sets the strategic agenda for content creation and storage capabilities, shaping the vision, governance, and investment priorities required to strengthen content performance, reuse, and enterprise agility.

The role is accountable for advancing design system strategy, setting standards for compliant content creation, and positioning the Adobe creative ecosystem as a core enterprise capability. It also defines the strategy for generative AI‑enabled content generation, establishing guardrails, operating principles, and adoption approach needed to unlock value responsibly in a highly regulated environment. In parallel, the role provides executive sponsorship for the transition from Veeva DAM to Adobe DAM to establish a more scalable and future‑ready content foundation.

Required Experience & Qualifications

8+ years of leadership experience defining enterprise strategy and driving transformation in complex, global, matrixed organizations.

Demonstrated success leading content creation, digital asset management, creative ecosystem, or content supply chain capabilities at scale, with accountability for strategic direction, roadmap, adoption, and measurable business value.

Strong experience establishing enterprise standards, governance, and operating principles that enable compliant, high‑quality, and scalable content creation in regulated environments.

Demonstrated expertise shaping Adobe creative and DAM ecosystem strategy, including platform modernization, enterprise scaling, and long‑term capability development.

Experience defining and advancing generative AI content generation strategies, including prioritization of high‑value use cases, responsible AI guardrails, governance models, and enterprise adoption approaches.

Experience sponsoring or leading enterprise platform transitions, including migration from legacy DAM or content environments to future‑state enterprise solutions.

Strong track record of influencing senior stakeholders and building high‑performing teams that sustain transformation, innovation, and organizational capability growth.

Reports into Executive Director, Content Enablement & Execution and leads up to 10 members of the product team.

Necessary Competencies

Enterprise strategic thinking with the ability to translate business priorities and emerging opportunities into scalable capability agendas.

Strong executive presence and influence, aligning senior stakeholders around strategic investments, transformation priorities, and enterprise outcomes.

Sound judgment in balancing innovation, compliance, risk, and value realization in highly regulated and matrixed environments.

Strategic innovation leadership, shaping and scaling generative AI‑enabled content generation approaches with appropriate governance and accountability.

Inclusive people leadership focused on talent development, organizational capability, and sustained enterprise performance.

Education
Minimum: Bachelor’s degree in business, marketing, communications, design, technology, life sciences, or a related field. Advanced degree preferred.

Key Accountabilities

Enterprise Strategy and Capability Leadership – Set the enterprise vision and strategic agenda for content creation and storage capabilities, aligned to business priorities, customer needs, and long‑term transformation goals. Provide leadership across product domains, ensuring priorities, investments, and governance focus on enterprise value and sustainable scale. Establish decision frameworks and strategic guardrails that strengthen consistency, compliance, and scalability.

Compliant Content Creation and Design System Strategy – Define the enterprise approach to compliant content creation, including standards, principles, and reusable frameworks that support quality, consistency, and speed. Advance design system strategy as an enterprise capability that improves content consistency, reuse, and value delivery. Shape standards that align creative flexibility with legal, regulatory, medical, brand, and accessibility expectations.

Adobe Creative Ecosystem and Platform Strategy – Set the strategic direction for the Adobe creative ecosystem as a foundational enterprise capability. Guide roadmap and investment priorities that strengthen platform value, adoption, and alignment with business and compliance objectives. Sponsor strategic partnerships across technology and external partners to keep the ecosystem scalable and future‑ready.

Generative AI Content Generation Strategy – Define the enterprise strategy for generative AI‑enabled content generation, determining where and how AI should create value across content development, reuse, and scale. Establish governance, risk, and quality principles that enable responsible adoption. Prioritize use cases and adoption pathways that improve efficiency, consistency, and business impact while protecting trust and compliance.

Content Asset Strategy and DAM Transformation – Set the enterprise direction for digital asset management, ensuring assets are governed to maximize findability, reuse, control, and long‑term value. Provide executive leadership for the migration from Veeva DAM to Adobe DAM, delivering a scalable and future‑ready foundation. Ensure DAM strategy supports compliant usage, traceability, access control, and alignment with future‑state goals.

Enterprise Influence and Organizational Leadership – Act as a strategic partner to senior leaders across business, technology, operations, legal, regulatory, medical, and external partners. Influence enterprise choices through clear strategy, trade‑offs, risks, and value creation. Build an inclusive, high‑performing organization with the leadership depth required to sustain transformation and innovation.

Success Criteria

Enterprise strategy for content creation, storage, and GenAI‑enabled generation is established with strong alignment to business priorities.

Enterprise standards strengthen content quality, compliance, consistency, reuse, and speed to value.

Adobe ecosystem strategy and DAM transformation deliver sustainable value, adoption, and future readiness.

Generative AI content generation capabilities scaled responsibly with governance, stakeholder confidence, and measurable business impact.

Required Skills

Asset Management

Benefits Management

Capability Development

Content Creation

Digital Assets

Ecosystem Strategy

Executive Presence

Generative AI

Leadership

Management System Development

Organizational Capability

Prioritization

Product Management

Requirements Management

Stakeholder Relationship Management

Strategic Innovation

Strategic Planning

Strategic Thinking

System Designs

Equal Employment Opportunity
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. We are a federal contractor and comply with all affirmative action requirements for protected veterans and individuals with disabilities.

Job Posting End Date: 07/24/2026. Requisition ID: R405855.

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