Marketing Operations Lead

Position Summary We’re searching for a Marketing Operations Lead to join our dynamic North America Service Business team (NASB) at Samsung Electronics America. This Ops role will support Marketing and partners across our Ads business within Samsung Ads, an advanced advertising platform that empowers advertisers to reach consumers across CTV, native apps, mobile, and desktop by leveraging first‑party audience data, world‑class data science, and brand‑safe cross‑device inventory.
Responsibilities Manage and optimize the marketing technology stack, including CRM, marketing automation platforms, and analytics tools.
Evaluate and implement first‑party and third‑party solutions that enable segmentation, automation, personalization, and attribution.
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking.
Lead the B2B marketing analytics function, develop a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI.
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units.
Build and evolve attribution models that reflect the complexity of multi‑touch B2B buying journeys.
Partner closely with Growth Marketing to align on lead management, ABM strategies, funnel definitions, and contact governance.
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence.
Support campaign execution through documentation, enablement, and scalable processes.
Generate actionable insights and reports to guide decision‑making.
Drive innovation by exploring new tools and methodologies to enhance marketing operations.
Qualifications 7+ years of experience in marketing operations.
Strong understanding of marketing channels and campaign measurement.
Proficient in using CRM platforms and marketing automation tools (Salesforce, Pardot, Marketo, etc.).
Strong understanding of the CTV and OTT landscape inclusive of vendors and players.
Proven ability to translate complex data into clear insights and recommendations.
Flexible and open working style, with an ability to quickly establish trust and credibility.
Excellent communication and stakeholder management skills; comfortable interfacing with senior leadership.
Bachelor’s degree in Business, Marketing, or related field.
Salary The salary range for this role is expected to be between $160,000 and $180,000, plus a bonus paid bi‑annually. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
EEO and Equal Opportunity Statement Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable accommodations for qualified individuals with disabilities during the application process are available. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855‑557‑3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance.

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