Brand Development Designer – Mass Consumer Brands

Research & Competitive Analysis

Conduct competitive analysis and white space research across consumer categories including fashion, HBA, home, and food

Study trend forecasting, market insights, and consumer behavior to identify brand opportunities

Synthesize research into clear, actionable creative direction

Concept & Visual Language

Translate insights into a cohesive brand aesthetic — defining the color, texture, material, and visual DNA of a brand or collection

Think in terms of collections and assortments, not just individual items — identifying what products belong together as a story or consumer solution

Develop seasonal or thematic creative briefs that set the direction for a brand or product line

Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends

Visual Identity & Brand Design

Design across the full brand ecosystem — logo design, brand identity, packaging, graphic design, and marketing materials

Ensure a consistent visual through‑line across all brand touchpoints

Concept and develop presentation layouts and design assets to hand off to team members

Pitch & Value Proposition Development

Partner with the Creative Director and cross‑functional licensing teams to develop creative brand POVs to sell into client

Craft captivating, forward‑thinking pitch decks that communicate brand strategy, aesthetic direction, and product vision compellingly

Frame work around clear value propositions and white space opportunities that resonate with internal stakeholders

Product & Style Guide Development

Lead and contribute to physical product development, from concept through to production

Develop style guides that codify the brand aesthetic and ensure consistency across the product line

Collaborate with the team to ensure creative vision translates accurately into final product

Supplier & Production

Manage supplier relationships throughout the product development process as needed

Communicate creative direction clearly to suppliers and licensee partners to ensure product integrity from concept to shelf

Requirements

7+ years of experience in brand design and/or product development within consumer goods

A portfolio that shows the thinking behind the work — strategy, concept, and execution together

Experience across multiple consumer categories — fashion, home, beauty, food, or similar

The ability to look at a market landscape and identify where a brand can own a space

Strong presentation instincts — you know how to frame and sell a creative idea, not just design one

Experience with physical product development and supplier relationships

A forward‑thinking mindset with an eye for trend, culture, and consumer behavior

Equal comfort operating at the concept level and the execution level

Proficiency in Ai platforms, Adobe creative suite, Figma

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