Brand Development Designer for Mass Consumer Brands

• Research & Competitive Analysis
• Conduct competitive analysis and white space research across consumer categories including fashion, HBA, home, and food
• Study trend forecasting, market insights, and consumer behavior to identify brand opportunities
• Synthesize research into clear, actionable creative direction
• Concept & Visual Language
• Translate insights into a cohesive brand aesthetic — defining the color, texture, material, and visual DNA of a brand or collection
• Think in terms of collections and assortments, not just individual items — identifying what products belong together as a story or consumer solution
• Develop seasonal or thematic creative briefs that set the direction for a brand or product line
• Contribute to fashion and home decor design with a strong eye for materials, silhouettes, finishes, and trends
• Visual Identity & Brand Design
• Can design across the full brand ecosystem — logo design, brand identity, packaging, graphic design, and marketing materials
• Ensure a consistent visual through-line across all brand touchpoints
• Concept and develop presentation layouts and design assets to hand off to team members
• Pitch & Value Proposition Development
• Partner with the Creative Director and cross-functional licensing teams to develop creative brand POVs to sell into client
• Craft captivating, forward-thinking pitch decks that communicate brand strategy, aesthetic direction, and product vision compellingly
• Frame work around clear value propositions and white space opportunities that resonate with internal stakeholders
• Product & Style Guide Development
• Lead and contribute to physical product development, from concept through to production
• Develop style guides that codify the brand aesthetic and ensure consistency across the product line
• Collaborate with the team to ensure creative vision translates accurately into final product
• Supplier & Production
• As needed, manage supplier relationships throughout the product development process
• Communicate creative direction clearly to suppliers and licensee partners to ensure product integrity from concept to shelf
Requirements
7+ years of experience in brand design and/or product development within consumer goods
A portfolio that shows the thinking behind the work — strategy, concept, and execution together
Experience across multiple consumer categories — fashion, home, beauty, food, or similar
The ability to look at a market landscape and identify where a brand can own a space
Strong presentation instincts — you know how to frame and sell a creative idea, not just design one
Experience with physical product development and supplier relationships
A forward-thinking mindset with an eye for trend, culture, and consumer behavior
Equal comfort operating at the concept level and the execution level
Proficiency in Ai platforms, Adobe creative suite, Figma
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
brand design
product development
trend forecasting
market insights
visual identity
creative briefs
style guide development
presentation design
consumer behavior
competitive analysis
Soft Skills
creative direction
collaboration
presentation skills
strategic thinking
communication
conceptual thinking
attention to detail
problem-solving
relationship management
forward-thinking mindset

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