Mountain Sport Social Media Lead

Mountain Sport Social Media Lead

Team:

Product & Sport Social Media •

Scope:

Individual Contributor (P3) •

Experience:

2–5+ years •

Location:

Ventura, CA (Hybrid)
Overview

The Mountain Sport Social Media Lead helps bring Patagonia's mountain sport stories to life across social channels. This role leads content planning, publishing, community engagement, and social storytelling for categories including climbing, snow, trail running, and mountain biking. It develops platform-native social approaches that deepen audience engagement, support category and brand storytelling, and strengthen Patagonia’s presence within mountain sport communities.
Responsibilities

Plan, create, publish and manage content across platforms including Instagram, TikTok, YouTube, and emerging channels.
Support storytelling around campaigns, product launches, athlete ambassadors, films, events, and environmental initiatives.
Identify opportunities to create relevant, timely, and engaging content that resonates with mountain sport audiences.
Capture, commission, curate, or create real-time and in‑field social content from productions, athlete ambassadors, and community events as needed.
Manage day‑to‑day publishing and community engagement across mountain sport channels.
Engage with followers, athletes, creators, ambassadors, and community partners.
Monitor conversations, trends, and cultural moments across mountain sport communities.
Maintain an authentic, inclusive, and active presence across social platforms.
Track content performance, identify opportunities to improve engagement and growth, and share insights with internal partners.
Collaborate with Marketing, Creative, Editorial, PR/Comms, Retail, and Customer Experience teams to support integrated storytelling and campaigns.
Who You Are

Deeply connected to mountain culture and actively participate in one or more mountain sports.
Socially and culturally fluent with strong instincts for social storytelling, audience behavior, and platform trends.
Strategic and analytical, balancing creative thinking with data‑driven problem solving.
Independent and collaborative, self‑directed, adaptable, and comfortable in fast‑moving environments.
Editorially driven with strong taste, storytelling judgment, and attention to detail.
Requirements

2–5+ years of experience in social media, content marketing, digital storytelling, or community management ideally within outdoor, sport, editorial, or lifestyle spaces.
Experience managing or contributing to brand social media accounts.
Strong understanding of Instagram, TikTok, YouTube, and emerging platforms.
Experience creating content calendars, publishing content, and engaging online communities.
Familiarity with social analytics and management tools such as Sprout Social or similar platforms.
Strong organizational skills and attention to detail.
Demonstrated ability to manage projects from inception through execution.
Experience collaborating with cross‑functional teams.
Familiarity with ambassador, creator, or community‑driven storytelling.
Meaningful connection to mountain sport communities through prior work and/or personal pursuits.
Compensation

Hiring Range:

$100,000 - $105,000 USD annually.
Benefits

Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.
Workplace Location

This position is Hybrid, with a standard schedule of Tuesday - Thursday on‑site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.
Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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