Mountain Sport Social Media Lead

About the Role
The Mountain Sport Social Media Lead helps bring Patagonia’s mountain sport stories to life across social channels. This role leads content planning, publishing, community engagement, and social storytelling for categories including climbing, snow, trail running, and mountain biking.

This role develops platform-native social approaches that deepen audience engagement, support category and brand storytelling, and strengthen Patagonia’s presence within mountain sport communities. The role partners closely with Category Marketing, Creative, Editorial, Film, PR/Comms, athlete ambassadors, Retail, CX, and Brand Social to translate business and storytelling priorities into culturally relevant social content and conversations.

This person should bring strong social instincts, editorial judgment, strategic thinking, and a deep understanding of mountain sport culture and digital communities. They should be equally comfortable thinking strategically, collaborating cross-functionally, analyzing performance, and executing day-to-day publishing and engagement work.

What You’ll Do
Social Content & Storytelling

Plan, create, publish, and manage content across platforms including Instagram, TikTok, YouTube, and emerging channels

Support storytelling around campaigns, product launches, athlete ambassadors, films, events, and environmental initiatives

Help identify opportunities to create relevant, timely, and engaging content that resonates with mountain sport audiences

Capture, commission, curate, or create real-time and in-field social content from productions, athlete ambassadors, and community events as needed

Community Engagement & Channel Management

Manage day-to-day publishing and community engagement across mountain sport channels

Engage with followers, athletes, creators, ambassadors, and community partners

Monitor conversations, trends, and cultural moments across mountain sport communities

Help maintain an authentic, inclusive, and active presence across social platforms

Performance & Collaboration

Track content performance and identify opportunities to improve engagement and growth

Share insights and recommendations with internal partners

Collaborate with teams across Marketing, Creative, Editorial, PR/Comms, Retail, and Customer Experience to support integrated storytelling and campaigns

Who You Are
Deeply Connected to Mountain Culture
You actively participate in one or more mountain sports and bring an authentic understanding of the culture, communities, and storytelling traditions within spaces like climbing, skiing, snowboarding, trail running, and/or mountain biking.

Socially & Culturally Fluent
You have strong instincts for social storytelling, audience behavior, and platform trends. You understand what resonates on social platforms and how to adapt brand storytelling in ways that feel authentic and culturally relevant.

Strategic & Analytical
You can balance creative thinking with analytical problem solving. You use performance insights, audience behavior, and platform knowledge to shape smarter content and engagement strategies.

Independent & Collaborative
You’re highly self-directed, adaptable, and comfortable operating in fast-moving environments while also working collaboratively across multiple teams and stakeholders.

Editorially Driven
You bring strong taste, storytelling judgment, and attention to detail. You care deeply about quality, voice, pacing, and the nuances of building engaging digital experiences.

What We’re Looking For

2–5+ years of experience in social media, content marketing, digital storytelling, or community management ideally within outdoor, sport, editorial, or lifestyle spaces

Experience managing or contributing to brand social media accounts

Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms

Experience creating content calendars, publishing content, and engaging online communitiesExperience creating content calendars, publishing content, and engaging online communities

Familiarity with social analytics and management tools such as Sprout Social or similar platforms

Strong organizational skills and attention to detail

Demonstrated ability to manage projects from inception through execution

Experience collaborating with cross-functional teams

Familiarity with ambassador, creator, or community-driven storytelling

Meaningful connection to mountain sport communities through prior work and/or personal pursuits

Hiring Range:

$100,000 – $105,000 USD Annual

At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

Benefits

Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans.Benefit plans may vary slightly depending on the nature of your employment.

Workplace Location Overview

This position is Hybrid, with a standard schedule of Tuesday – Thursday on‑site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.

Employee Conduct
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co‑workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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