Sales Manager - Education Products & Growth Strategy

Position Overview
Our client is seeking an experienced and strategic Sales Manager to lead a high‑performing sales team while driving business growth, market expansion, and product development initiatives within the education sector.

This leadership role is ideal for a results‑oriented professional who excels at coaching teams, developing sales strategies, identifying new market opportunities, and collaborating with executive leadership to support long‑term organizational growth.

Key Responsibilities
Sales Leadership

Lead, coach, and develop a team of sales professionals to achieve and exceed performance objectives.

Establish sales goals, performance metrics, and accountability standards.

Foster a collaborative, customer‑focused, and results‑driven sales culture.

Provide ongoing coaching, mentorship, and performance feedback.

Business Development & Growth Strategy

Develop and execute strategic sales plans to drive revenue growth across K-12 and higher education markets.

Identify new business opportunities, customer segments, and revenue channels.

Expand market presence through strategic account development and relationship management.

Build and maintain strong partnerships with school administrators, educators, distributors, and key decision‑makers.

Product Strategy & Innovation

Collaborate with leadership to identify opportunities for new products and services.

Assist in developing and executing go‑to‑market strategies for new offerings.

Provide market insights and customer feedback to support product development and continuous improvement.

Performance & Analytics

Monitor sales performance through forecasting, reporting, and data analysis.

Evaluate market trends, competitive activity, and customer needs to guide strategic decision‑making.

Recommend process improvements that enhance sales effectiveness and operational efficiency.

Qualifications

Proven experience leading and developing successful sales teams.

Strong background in sales management, business development, or strategic account management.

Demonstrated ability to develop and execute growth strategies that deliver measurable results.

Excellent leadership, coaching, communication, and interpersonal skills.

Strong analytical and strategic planning abilities.

Entrepreneurial mindset with a passion for innovation and continuous improvement.

Experience within education, publishing, instructional products, or a related industry is preferred but not required.

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