Web Marketing Analyst Job at First Temporary in Chicago

Overview

We are seeking a detail-oriented and data-driven

Web Marketing Analytics Analyst

with at least 2–3 years of experience. The ideal candidate will be responsible for analyzing website and digital marketing performance, identifying trends, and providing actionable insights to improve user engagement and overall marketing effectiveness.
Responsibilities

Analyze website and campaign performance using

Google Analytics (GA4), Data Studio, CM360

and other analytics platforms
Monitor key digital marketing KPIs across paid media, web, and campaigns — build and maintain dashboards and reports for business stakeholders, and identify trends and optimization opportunities across paid, organic, and owned channels
Implement, manage, and ensure quality control for tracking codes, events, and goals using

Google Tag Manager (GTM)
Maintain

UTM

taxonomy standards and ensure consistent campaign tagging across all digital activities
Own the end-to-end lifecycle of

Floodlight tags

- from initial setup and configuration to campaign completion - ensuring accurate tracking across all paid media activities
Conduct regular QA of Floodlight tags, serving as the primary point of contact with media agency for troubleshooting - escalating and resolving issues promptly and reporting outcomes to internal stakeholders
Conduct regular pixel audits, troubleshoot discrepancies in collaboration with the web team and paid media agency, and ensure issues are resolved promptly and documented for future reference
Collaborate with marketing, product, development teams, and external agency partners to optimize digital campaigns and user experience
Troubleshoot analytics and data discrepancies, validate agency-reported data, and ensure data accuracy across sources
Required Qualifications

Bachelor’s degree in Marketing, Data Analytics, Business, Computer Science, or related field
At least 2–3 years of hands-on experience

with Google Analytics (preferably GA4)
Strong understanding of

web analytics concepts

and digital marketing metrics
Experience with

Google Tag Manager (GTM)

including implementation and QA
Hands-on experience with

Floodlight tag

management,
Proficiency in

Excel / Google Sheets

for data analysis
Experience with data visualization tools (e.g.,

Data Studio / Tableau / Power BI )
Strong analytical thinking, attention to detail, and problem-solving skills
Preferred Qualifications

Google Analytics Certification (GA4)
Experience with SEO, SEM, or paid media analytics
Experience in financial services, fintech, or B2B marketing analytics

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