Director MarTech Product & Engagement Orchestration

• own the multi-year product vision and roadmap for Paramount’s engagement decisioning and orchestration layer
• define the capabilities
• design patterns
• future-state blueprint that turn a fragmented MarTech toolchain into an integrated engagement system
• chart the technical direction for the connected customer data platform
• audience and identity services
• decisioning logic
• and integration layers that sit above CRM execution platforms
• own product strategy for the execution surfaces
• shape how engagement decisioning connects to content surfaces across the consumer product experience
• define the AI and agentic capabilities roadmap for MarTech
• establish success metrics for platform performance
• data integrity
• experimentation velocity
• and business outcomes
• partner with Engineering on architecture
• scalability
• and build-vs-buy trade-offs across the decisioning
• data
• and integration layers
Requirements
10+ years in Product Management
3+ years leading product managers
building MarTech
engagement
personalization
or CRM platforms at consumer scale
demonstrated success shipping platform capabilities including decisioning
orchestration
audience
identity
integration
deep technical fluency across the modern MarTech stack
messaging orchestration platforms
CDPs
identity resolution
audience segmentation
event streaming
and integration architecture
hands-on experience designing scalable
integrated solutions using configurable platforms
API-driven integration layers
enterprise data architecture
knowledge with platforms such as Braze
Salesforce Marketing Cloud
Iterable
Redfast
Kochava
Branch
and SendGrid is valuable
track record of defining measurement frameworks
proficiency with product management frameworks and tools (Jira
Figma)
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
product management
decisioning
orchestration
audience segmentation
identity resolution
API-driven integration
enterprise data architecture
scalable solutions
measurement frameworks
MarTech stack
Soft Skills
leadership
strategic thinking
collaboration
communication
problem-solving
data integrity focus
experimentation velocity
technical fluency
partnering with engineering
defining success metrics

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