Associate Director, Product Marketing (US)

MAIN PURPOSE OF JOB Reporting to the Head of US Marketing, the Associate Director, Product Marketing develops and delivers comprehensive Digital Marketing and Patient Marketing plans for KIMMTRAK (tebentafusp) for currently approved and future indications. Collaborates with cross-functional teams (insights, medical affairs, market access) and manages key external agencies.
Key Responsibilities Lead brand/launch strategy implementation by creating promotional materials for key customer segments (HCPs, patients, KOLs, allied health professionals)
Use insights for stakeholder segmentation, optimize marketing spend, and target customer segments
Oversee non-personal promotion (NPP) strategy and coordinate with broader marketing strategies
Drive adoption of new digital marketing and AI capabilities to advance brand objectives and improve effectiveness
Ensure messaging and tactical execution align with brand objectives and channel strategies
Partner internally to develop and deliver impactful customer-facing content
Manage vendor relationships and budgets, including promotional agency of record
Apply knowledge of disease state, competitive and market dynamics to refine strategy and execution
Set campaign goals and metrics; partner with Insights to measure performance and optimize
Foster trust and reinforce US marketing culture with internal and external partners
Ensure compliance with laws, regulations, and policies governing Immunocore
Education/Experience/Knowledge & Skills BS/BA in related discipline and at least 14 years of Medical/Scientific/Healthcare experience; or equivalent combination of education and experience
Experience (preferred/strongly): Product marketing, digital marketing, media planning, or market research/analysis in pharma/biotech
Biotech/Pharmaceutical marketing
Proven marketing initiative development/execution
Product launch experience (strongly preferred)
Oncology experience (strongly preferred)
Knowledge, Skills, Abilities Strong organization/prioritization; collaboration with stakeholders
Strategic thinking, innovation with pragmatic execution
Track record meeting quantitative/qualitative targets
Ability to use market research and sales inputs to optimize messaging and promotion
Strong communication (presentation, verbal, written)
Understanding of FDA regulations for pharmaceutical drug promotions and experience with Legal/Medical/Regulatory review
Compensation/Benefits Standard company benefits (medical, dental, vision, time off, 401k) and participation in annual incentive plans
Annual Salary Range $170,000 - $200,000

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