Associate Director, Product Marketing (US)

Location of role
Gaithersburg, MD

Department
Commercial

Key Responsibilities
Reporting to the Head of US Marketing, the Associate Director, Product Marketing is responsible for developing and delivering comprehensive Digital Marketing and Patient Marketing plans for KIMMTRAK (tebentafusp) for both currently approved and future indications. This role will collaborate with cross‑functional teams including insights, medical affairs, and market access, as well as manage and partner with key external agencies.

Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., healthcare professionals, patients, KOLs, allied health professionals)

Leverage insights to inform stakeholder segmentation, optimize marketing spend, and target customer segments

Oversee non‑personal promotion (NPP) strategy and ensure coordination with broader marketing strategies

Drive adoption of new digital marketing and AI capabilities to advance brand objectives and improve marketing effectiveness

Ensure messaging and tactical execution is with brand objectives and channel strategies

Partner with internal stakeholders to develop and deliver impactful customer‑facing content

Manage key vendor relationships and budgets, including the promotional agency of record

Maintain deep knowledge of disease state, competitive and market dynamics, informing potential pivots in strategic and executional approach as needed

Establish campaign goals and metrics, and collaborate with Insights to measure performance and drive ongoing optimization

Foster trust and reinforce the strong culture across the US marketing team and with partners throughout the organization

Ensure compliance with all laws, regulations, and policies that govern Immunocore

Education / Experience / Knowledge & Skills

BS/BA degree in related discipline and at least 14 years of related Medical, Scientific or Healthcare experience; or

Equivalent combination of education and experience

Experience

Experience in product marketing, digital marketing, media planning or market research/analysis in the pharmaceutical or biotech industries

Biotech / Pharmaceutical Marketing

Proven track record of developing and executing effective marketing initiatives

Product launch experience strongly preferred

Oncology experience strongly preferred

Knowledge, Skills And Abilities

Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines

Comprehensive ability to collaborate with multiple organizational stakeholders

Advanced talent for blending innovation with pragmatic execution

Advanced strategic thinking, initiative and creativity

Established track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals

Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities

Strong presentation, verbal and written communication skills

Demonstrated understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Annual Salary Range
Salary: $170,000 - $200,000. The position is eligible for standard Company benefits, including medical, dental, vision, time off and 401k, as well as participating in Immunocore's annual incentive plans. Incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

Equal Opportunity Employer
Immunocore is a proud equal opportunity employer. Applications from individuals of all backgrounds are encouraged, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status or any other characteristic protected by law.

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