Trade Marketing Specialist

About GMI Trading
GMI Trading is a wholesale distributor of European food products, operating across 48 US states. We are part of GMI Corporation — a family of businesses that includes our own food production facility and NetCost Market, a growing chain of specialty supermarkets.

For 26 years, we have built direct relationships with European manufacturers and brought authentic, high-quality products to the US market. Today, we are actively expanding into mainstream American retail — with contracts already in place with Walmart, ShopRite, and other major chains.

We are at an exciting moment: a company with deep roots and serious momentum.

Why Join Us

Free lunch every day — hot meals provided at the office. A true rarity in the US.

Performance-based recognition

Flexible start of the day — we trust you to manage your time.

Opportunity to grow into a leadership role as the company scales.

About the Role
This role sits at the intersection of marketing and sales. You will work closely with our sales team, store-level partners, and European brand vendors to drive in-store visibility, run trade promotions, and grow our private label and exclusive brand portfolio across the US.

Key Responsibilities
In-Store Visibility & Execution

Develop and manage POS materials, in-store signage, section branding, and display solutions

Support placement of branded fridges, stands, and display fixtures at client locations

Conduct periodic field visits to audit shelf presence and identify growth opportunities

Provide remote marketing support to clients across the US

Promotional Programs & Activations

Plan and execute trade promotions in coordination with the sales team

Coordinate with stores to ensure promotional offers are reflected at shelf level

Support tastings, product demonstrations, and in-store activations

Drive seasonal campaigns, product launches, and thematic activations

Identify and develop co-marketing opportunities with brand vendors

Negotiate vendor marketing support and translate it into store-level programs

Manage vendor participation tracking and accountability

Develop product catalogs, brand presentations, and sell-in decks for the sales team

Help onboard new stores and chains into GMI Trading's product assortment

Drive the Top-25 SKU program — tracking distribution gaps and working to close them

Monitor product ranging and expand private label and exclusive brand presence

Build and maintain the trade marketing calendar

Trade Shows & Events

Support Fancy Food Show, ECRM, and other industry events — preparation and on-site execution

Develop event materials, booth concepts, and product presentations

Performance Tracking

Monitor and evaluate trade promotions and in-store programs

Analyze results and provide recommendations to improve ROI and execution quality

Qualifications

Bachelor's degree in Marketing, Business, or a related field

3–5 years of experience in trade marketing, retail marketing, or CPG

Experience developing and executing in-store marketing programs and trade promotions

Strong project management skills — able to run multiple initiatives independently

Comfortable working cross-functionally with sales, marketing, and external partners

Strong proficiency in Excel and PowerPoint

Experience with campaign reporting and marketing analytics

Familiarity with design tools (Canva, Adobe) is a plus

Preferred Experience

Background in grocery, food retail, CPG, or wholesale / distribution

Experience working with private labels or exclusive brand programs

Understanding of B2B sales cycles and wholesale trade dynamics

Experience managing vendor marketing programs or co-funded activations

Bilingual — Russian or Ukrainian preferred

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