Media Planner

As a Media Planner, you will be responsible for supporting the development, implementation, and optimization of cross-channel media plans that drive commercial impact for our pharmaceutical and biotech clients. Working closely with senior media strategists and integrated teams, you’ll translate brand goals into well-structured media tactics that are audience-centric, compliant, and performance-oriented. This role is ideal for a detail-oriented team player who’s familiar with digital and traditional media channels, understands the basics of pharma regulations, and thrives in a collaborative environment that values precision, creativity, and accountability.
Key Responsibilities

Develop tactical media plans across digital, social, endemic, point-of-care (POC), and traditional media channels.
Analyze audience behaviors and media consumption habits to inform media plans and recommend effective tactics and partners.
Assist in identifying appropriate publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
Serve as a key point of contact for media vendors and publishers, managing relationships to stay informed on offerings, targeting capabilities, and channel innovation relevant to pharmaceutical media.
Evaluate media partner proposals for strategic fit, value, and innovation—bringing recommendations to internal stakeholders for review.
Collaborate closely with media strategy leads and specialized activation teams to refine plan recommendations and incorporate client feedback.
Partner with creative, client services, omnichannel, digital activation, and analytics teams to ensure seamless campaign development and launch.
Workflow Management

Work within planning tools (e.g., Prisma, media research platforms) to build plans that are structured, budget-accurate, and fully documented.
Coordinate and issue requests for proposals (RFPs) for campaign briefs
Facilitate partner kickoff calls, trafficking coordination, and campaign setup to ensure accurate and timely launches.
Maintain up-to-date plan documentation, including flowcharts, media buy authorizations, budgets, vendor specs, and timelines to ensure flawless media handoff and trafficking.
Partner closely with Media Finance to ensure all buys are accurately documented, executed, and reconciled across internal systems and client contracts.
Maintain clear records of plan updates, insertion orders (IOs), budget allocations, and publisher confirmations to ensure financial accuracy.
Track and report on delivery pacing and budget utilization throughout the campaign lifecycle, flagging risks and assisting with resolution.
Support invoice validation and campaign reconciliation processes by cross-referencing performance reports, media plans, and vendor billing.
Help coordinate and prepare for client status meetings and participate in discussion on media plan updates
Qualifications

1-2 years of experience in media planning or buying, preferably within a healthcare, pharmaceutical, or agency setting.
Familiarity with both traditional and digital media channels; experience with endemic HCP platforms (e.g., Medscape, Doximity, M3) is a plus.
Proficient in Microsoft tools including Excel and PPT
Strong organizational and communication skills; able to juggle multiple timelines, vendors, and review cycles

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