Media Planner

Manager, StrategyThe Manager, Strategy will help to deliver client business objectives through bespoke and insight rooted media plans. Key to this role is the ability to steward strategic & tactical plan development and implementation, including channel allocations, flighting strategies, and budget scenarios.Responsibilities:Be a champion for the brands you support and continually strive to find innovative solutions that build the brandProvides oversight and training to junior team membersProvide excellent client service by being responsive, accountable and detail orientedStays up to date on industry and consumer trends, competitive activity, best practices and opportunities across channelsStudying demographic data and consumer profiles to identify desired target audiencesPresents recommendations and educational materials to the client and internal teamIntegrating strategic planning philosophy into communication plan developmentOverseeing the execution of and present media plans to clientsHelping develop planning objectives and strategies that coincide with the client's marketing directionGauging media performance to determine the extent to which the original objectives and strategies are metMaintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedulesConsistently utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing effortsStrong Leadership and Management skills, with the ability to inspire and motivate a teamStrong Analytical and strategic thinking abilities, with the capability to derive actionable insights from DataExceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partnersProficiency in Media Planning and buying tools and platformsStrong understanding of Project Management Methodologies and process improvement techniquesUnderstanding of financial operations, Budget Management, Strategic Planning, and media activationExceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or InitiativeExperiences:Minimum of 3+ years of experience in media operations, preferably in an agency or media organizationStrong knowledge of media planning, buying, and optimization across various channelsRetail/eCommerce/entertainment experienceRelevant post-secondary education, training, or equivalent experienceLocation: New YorkNew York: $50,000.00-$95,000.00