Marketing Manager

About the Role DACUT is seeking a creative, organized, and results-driven Marketing Manager to lead the execution of marketing initiatives across our retail locations and house brands. This role is responsible for managing day-to-day marketing operations, promotional campaigns, digital content, vendor partnerships, and customer engagement while ensuring brand consistency across every customer touchpoint. The ideal candidate is both strategic and hands-onsomeone who can develop marketing campaigns while also rolling up their sleeves to ensure promotions launch accurately, on time, and drive measurable results. Essential Responsibilities Marketing Strategy & Campaign Management

Plan, execute, and manage retail marketing campaigns across all dispensary locations. Develop promotional calendars and coordinate product launches, seasonal campaigns, and brand initiatives. Ensure all marketing efforts align with company objectives and brand standards. Track campaign performance and recommend improvements based on results. Digital Marketing & Content Management Oversee website content, promotional pages, banners, and digital assets. Manage Weedmaps, Dutchie, and other online platforms to ensure menus, promotions, and branding remain accurate and current. Coordinate email marketing, SMS campaigns, and push notifications. Review marketing materials for accuracy, consistency, and quality before publication.

Brand Management

Maintain consistency across all DACUT retail locations and house brands. Collaborate with creative teams on signage, digital ads, promotional materials, packaging, and in-store displays. Ensure all customer-facing content reflects the company's voice and visual identity.

Vendor & Retail Marketing

Coordinate vendor promotions, vendor days, and co-marketing opportunities. Build relationships with brand partners to maximize promotional support. Ensure stores receive all marketing materials needed for promotions and events. Support grand openings, product launches, and community events.

Project Management & Operations

Manage multiple marketing projects simultaneously while meeting deadlines. Coordinate with retail operations, purchasing, sales, and leadership to execute campaigns successfully. Maintain marketing calendars, project timelines, and promotional schedules. Utilize project management tools such as Monday.com or similar platforms to organize workflows.

Reporting & Performance Analysis

Track key marketing metrics including campaign performance, customer engagement, and promotional effectiveness. Prepare reports and recommendations for executive leadership. Monitor competitor activity and identify opportunities to strengthen market presence.

Qualifications Required

3+ years of experience in marketing, brand management, retail marketing, or digital marketing. Strong organizational and project management skills. Excellent written and verbal communication abilities. Experience managing multiple deadlines in a fast-paced environment. Strong attention to detail and commitment to quality. Proficiency with Microsoft Office and Google Workspace.

Preferred

Experience with Canva, Adobe Creative Suite, Monday.com, Weedmaps, Dutchie, or similar marketing platforms. Experience managing websites and digital content. Cannabis, retail, CPG, or hospitality marketing experience preferred. Experience coordinating vendor partnerships and promotional events. Basic understanding of SEO, social media marketing, and digital advertising.

What We Offer

Competitive salary based on experience Medical, dental, and vision benefits Paid time off and company holidays Employee discounts Opportunity to help shape the marketing strategy of one of Michigan's fastest-growing cannabis companies Career growth within a vertically integrated cannabis organization

Apply Today If you're a highly organized marketing professional who thrives in a fast-paced environment and enjoys bringing campaigns to life across digital, retail, and in-store channels, we'd love to hear from you. Apply today and help grow the DACUT brand. recblid 9j76l5ca1s2iy4y0oqqyavgo5gv920