Jr Creative Strategist

Creative Strategist

The Creative Strategist is responsible for developing and ensuring fulfilment of the creative pipeline based on company SOPs. The Creative Strategist is responsible for translating performance goals and audience insights into a clear, testable creative direction that drives measurable growth. This role owns creative strategy from ideation through execution and analysis—defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring creative assets are organized, tracked, and optimized over time.
Working closely with Media Buyers, Project Managers, and the Edit team, the Creative Strategist ensures creative priorities align with performance data, testing insights, and ICP mindset frameworks. Success in this role is measured by the ability to generate repeatable creative learnings, accelerate testing velocity, and continuously improve concept-level performance through disciplined strategy, collaboration, and reporting.
This role requires someone who's both creative and operationally sharp—a marketer who can move quickly, manage multiple projects, and understand how to make content that resonates with the marketing industry's most ambitious players. The primary goal of this role is Revenue and Retention Focused.
Core Values:
High Performance & Excellence
We set a high standard, deliver results, and continually raise the bar.
Integrity & Authenticity
We act with honesty, transparency, and consistency—who we say we are is how we show up, bringing our best every day.
Growth & Innovation
We are curious, adaptable, and committed to learning, evolving, and finding better ways to create value.
Collaborative & Intentional
We work as a true team, respecting and challenging each other through uplifting, productive and constructive communication.
Ownership & Accountability
We take responsibility for our roles, our impact, our outcomes, ensuring follow-through with persistence, resourcefulness and intentional urgency.
Our Mission
Completely disrupt the affiliate industry bringing transparency to affiliates
Expose every "other network" for putting out unproven offers
Bridge the gap between brands and media buyers that want growth
Key Responsibility Areas:
Creative Strategy: Define winning beliefs & angles, map into archetypes, align with Creative Strategy OS.
Testing Roadmap: Plan what we test next (angles, archetypes, formats), aligned with MB & DOP priorities.
Pipeline Management: Create creative requests, manage status inside the Creative Pipeline, and coordinate with Edit Crew.
Asset Management: Maintain dossiers, IDs, folders, and creative trackers so nothing is lost or duplicated.
Creative Reporting: Deliver creative insights for internal optimization notes and client-facing reports.
Performance Analysis: Read Atria/Cometly reports for concept-level learnings (by angle & archetype, not just ad ID).
Collaboration and Comms: Sync with MB & POM on priorities, timelines, and issues.
Mindset and ICP Work: Apply Mindset Marketing Playbook to every new brief (relatability, beliefs, objections).
The ideal Creative Strategist is both creatively sharp and operationally disciplined. They have a strong intuition for what makes ads work, grounded in performance data—not personal taste—and can translate insights into clear testing hypotheses, briefs, and scalable frameworks. This person is highly organized, comfortable managing multiple workstreams, and thrives in fast-paced environments where speed, clarity, and accountability matter.
They collaborate effectively with Media Buyers, Project Managers, and editors, communicate clearly, and take ownership of creative outcomes end-to-end. A strong candidate is curious, structured, and proactive—constantly learning from performance data, refining ICP understanding, and turning insights into repeatable creative wins.