Director, Brand Licensing Sales

Job Description
The Director, Brand Licensing Sales is a senior individual contributor responsible for driving revenue growth across JD Power's Brand Licensing portfolio, including awards licensing, performance reports, certifications, hardware, and emerging solutions.

This role is focused on high-velocity, event-driven sales execution, monetizing JD Power study results and award recognition across a portfolio of high-propensity accounts. The seller will maximize revenue through bundling, cross-sell, and attach rate optimization, while also helping introduce and scale new licensing offerings.

This position is suited for experienced, self-directed sellers who excel in fast-paced, high-activity environments, can manage large pipelines with discipline, and are effective at converting demand signals into revenue quickly while contributing market insight to the broader organization.

Impact You Will Have
As a Director, Brand Licensing Sales, you will play a critical role in transforming Brand Licensing into a modern, multi-product commercial growth engine. Your ability to act quickly on study releases, package solutions effectively, and maximize revenue per client will directly impact bookings, product adoption, and overall monetization of JD Power's industry-leading benchmarks and awards.

What You'll Be Doing
Event-Driven Sales & Revenue Execution

Own and execute revenue generation tied to study releases and award announcements.

Rapidly engage high-propensity accounts and convert demand into revenue with urgency.

Manage a high-volume pipeline with strong conversion discipline and consistent follow-through.

Represent JD Power in client conversations focused on activating and monetizing awards and recognition.

Account Growth & Revenue Expansion

Expand a portfolio of existing Brand Licensing accounts.

Build and maintain relationships with marketing, brand, and CX leaders (VP to C-level).

Develop client strategies that align JD Power recognition with marketing and growth objectives.

Identify and advance cross-sell, upsell, and expansion opportunities across the full product suite.

Commercialization & Solution Selling

Sell across the full Brand Licensing portfolio:

Awards licensing

Performance reports

Hardware (trophies, pins, etc.)

Certifications

Build compelling bundles and packages that increase deal size and customer value.

Drive attach rates and multi-product adoption within each account.

Support the introduction and scaling of new licensing solutions and offerings.

Bookings & Pipeline Management

Achieve or exceed assigned bookings targets.

Maintain a robust, accurate, and well-qualified pipeline across a large number of opportunities.

Forecast revenue reliably and manage deal progression with discipline and speed.

Lead pricing, packaging, and contract negotiation efforts.

Partner with Customer Success and study Salespeople to deliver long-term account growth.

Cross Functional Engagement & Market Insight

Partner with Customer Solutions, Customer Success, Product, and Marketing teams to advance opportunities.

Provide real-time feedback on client demand, pricing, packaging, and product gaps.

Support development of executive-level proposals and value narratives focused on ROI of brand recognition.

Stay informed on industry trends, competitive positioning, and marketing use of third-party validation and awards.

Metrics & Measures of Success

Achievement of individual bookings targets.

Pipeline size, velocity, and conversion rates.

Revenue per study release / event cycle.

Attach rates and multi-product penetration.

Expansion within existing accounts and overall account value growth.

Effectiveness of pipeline management and execution discipline.

Qualifications

Bachelor's degree required.

6-10+ years of B2B sales experience in:

SaaS, data, analytics, or insights

Media, advertising, marketing solutions, or accolade/content licensing

Proven success in high-activity, high-velocity sales environments.

Track record of exceeding quota and driving upsell and cross-sell growth.

Strong executive-level communication and negotiation skills.

Demonstrated ability to manage large pipelines and multiple concurrent opportunities.

Experience selling multi-product or bundled solutions is strongly preferred.

High degree of accountability, organization, and sales discipline.

The Hiring Manager Says
I'm looking for a commercially minded seller who thrives in a fast-paced, opportunity-rich environment and knows how to turn momentum into bookings. Success in this role requires speed, discipline, and the ability to maximize value from every client interaction, whether that's through bundling, cross-sell, or introducing new solutions. If you're someone who enjoys a high-volume sales environment, takes pride in strong execution, and wants to play a key role in scaling a growing business, this is a great opportunity to make a meaningful impact.

Compensation
This position has a starting salary range of

$130,000 - $160,000 USD

per year. This is the range we reasonably and in good faith expect to pay for the role at the time of posting. An employee's pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.

Equal Employment Opportunity
JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Should you require accommodations during the recruitment and selection process, please reach out to tarecruitment@jdpa.com.

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