Head of Direct Marketing – Credit Card Acquisitions

Overview

Lead the development and execution of customer acquisition strategies for the credit card portfolio.

Create and refine target audiences using advanced segmentation and modeling techniques.

Guide the team in building and optimizing deepening and prospecting models to maximize acquisition effectiveness, with experience in leveraging AI model development and analytics.

Manage all paid digital media campaigns, including ConnectedTV, Linear TV, paid social, organic social, paid search, display advertising, influencer, and PR.

Oversee affiliate marketing partnerships to expand reach and drive qualified leads.

Direct the planning and execution of direct mail and email campaigns to support acquisition goals.

Optimize website content and user experience for improved conversion rates and lead generation.

Analyze campaign data, customer insights, and conversion metrics to inform decision-making and report on KPIs to executive leadership.

Lead a high-performing team that influences and fosters a collaborative environment across the organization.

Ensure compliance with corporate policies and regulatory requirements.

Requirements

10+ years of banking experience

5+ years of management experience

BA/MBA in finance, accounting, or other related field

Well-developed leadership abilities and strategic management skills

Knowledge of unit(s) and relation to industry

Well-developed verbal and written communication skills

Well-developed analytical, decision-making and problem-solving skills

Considerable tact, diplomacy and people skills.

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