Overview
- Lead the development and execution of customer acquisition strategies for the credit card portfolio.
- Create and refine target audiences using advanced segmentation and modeling techniques.
- Guide the team in building and optimizing deepening and prospecting models to maximize acquisition effectiveness, with experience in leveraging AI model development and analytics.
- Manage all paid digital media campaigns, including ConnectedTV, Linear TV, paid social, organic social, paid search, display advertising, influencer, and PR.
- Oversee affiliate marketing partnerships to expand reach and drive qualified leads.
- Direct the planning and execution of direct mail and email campaigns to support acquisition goals.
- Optimize website content and user experience for improved conversion rates and lead generation.
- Analyze campaign data, customer insights, and conversion metrics to inform decision-making and report on KPIs to executive leadership.
- Lead a high-performing team that influences and fosters a collaborative environment across the organization.
- Ensure compliance with corporate policies and regulatory requirements.
Requirements
- 10+ years of banking experience
- 5+ years of management experience
- BA/MBA in finance, accounting, or other related field
- Well-developed leadership abilities and strategic management skills
- Knowledge of unit(s) and relation to industry
- Well-developed verbal and written communication skills
- Well-developed analytical, decision-making and problem-solving skills
- Considerable tact, diplomacy and people skills.