Senior Associate, User Design Experience

Job Requisition ID: 93983
Location designation: Hybrid - 1 day per week
Salary Range: $115,000 - $135,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Job Level: LEVELPF4
What You’ll Do

Design and connect end-to-end journeys

Design and connect user journeys across acquisition, education, and conversion from entry points (e.g., search, campaigns) through to action
Translate the defined journey direction into clear flows, UI, and interaction patterns
Use personas, behavioral data, and intent signals to shape experiences and guide users forward
Identify friction, drop-offs, and gaps, and propose improvements within established frameworks
Connect individual touchpoints into a cohesive, intuitive end-to-end experience
Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance
Identify and scale repeatable conversion patterns across the ecosystem

Support performance and optimization

Design experiences that support engagement, conversion, and lead quality goals
Partner with Product and Analytics to define success metrics and support experimentation through testable design variations
Use qualitative and quantitative insights to iterate and improve outcomes
Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics

Apply and scale design systems across the ecosystem

Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem
Ensure consistency across marketing entry points and downstream experiences
Design with strong understanding of content structure, SEO, and information architecture
Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys
Design with a system-first mindset, prioritizing reusable patterns over one-off solutions

Deliver high-quality, production-ready work

Ensure designs are implementation-ready and aligned with system standards
Define UX requirements, interaction details, and edge cases to support build quality
Partner with Product, Engineering, and Analytics to ensure accurate implementation

Execute within defined strategy and direction

Translate high-level direction into actionable design work across multiple workstreams
Manage multiple priorities and deliver high-quality work efficiently
Identify gaps, risks, or dependencies and raise them early
Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership
Stay aligned with design leadership on priorities, direction, and standards
Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows
Own design decisions within the growth & conversion lane that align with system standards and experience principles; elevate only when cross-lane or system-level tradeoffs are required

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation.

#J-18808-Ljbffr